Press release
Aparna Challu-E-Biz Reaches out to Rural Artisans
Patiala-based Arun Kumar Bajaj never knew his paintings made out of thread, will catch the attention of an e-retailer. He has sold his paintings across India through exhibitions. But now he sells his wares sitting at home: a company has offered him an online platform to take heritage legacy to consumers.Bangalore, Karnataka, November 28, 2017 --
- Patiala-based Arun Kumar Bajaj never knew his paintings, made out of thread, will catch the attention of an e-retailer. He has sold his paintings across India through exhibitions. But now he sells his wares sitting at home: a company has offered him an online platform to take heritage legacy to consumers.
- Ludhiana-based Rajiv Gupta sells phulkari made by village women in Punjab to the entire country through an e-commerce player. He is now less dependent on local markets. There are many more such success stories of rural artisans. E-commerce companies are reaching out, educating and engaging artisans from remote corners of India. The size of the Indian handicrafts Industry is estimated about $5 billion per annum, according to industry experts.
“The e-commerce boom in India has not only helped the consumers, but also given many opportunities to the sellers. An example is the Dharavi slums in Mumbai. The slum dwellers sold leather products for many years. Today, their business has gone up substantially because they are able to sell,” says Sahil Chopra, CEO and founder, iCubesWire,
As per figures in the 12th Five Year Plan (2012-17) document, there are 10 crore rural artisans in the country. While offline retailers benefit from major e-commerce players by putting up their products online, rural craftsmen and artisans are left behind. Brokers and middlemen take away their profits.
In recent years, e-retailers have come to the rescue of the artisans. They assist them in manufacturing, packing and marketing online. Platforms such as CraftsBazaar, Trendybharat.com, Farida Gupta, GoCoop etc are working with rural artisans.
“Superior artistic products produced by Indian artisans are losing out to the mediocre in the absence of technology. So, currently we are not only selling the products of rural artisans to the Indian market but also serving overseas markets such as in the US, UK, Germany, France and the Middle East,” says Aparna, Challu, founder, CraftsBazaar.
“The current retail market is largely unorganized. The lack of exposure and channels of supply has led to a stunted growth of the sector. So, the digital market can change the situation,” says Varinder Singh Jawanda, founder and CEO of Trendybharat.com.
His company has created a special curated collections corner for the products from the local artisans for foreign buyers.
Also, Farida Gupta’s women apparel business is committed to bringing together a varied range of traditional crafts and techniques. The group has successfully built its online presence, resulting in an increase of 400% year-on-year profitability.
Reaching out to rural artisans is difficult in the early stages. “Initial challenges lie in convincing the artisans that we were not going to cheat them and that we are going to stay. At times we had to make payments before they manufactured products,” says Aparna. Persuading every rural artisan is difficult as most of them have been conned by those who promised to sell their products, but never returned.
Another challenge is there are no smartphones in rural areas. So at times retailers have to educate the people and even upload pictures on their behalf. Then, many artisans do not have bank accounts. E-tailers assist them with it, convincing them about self-sufficiency and identity formation.
CraftsBazaar will be the first choice of consumers for buying fabulous, handmade, one-of-a-kind products from Home and Living to Apparel, Arts and Vintage.
Contact:
Aparna Challu
Crafts Bazaar
99, Prithvi Layout, 4th Cross
ECC road, Whitefield
Bangalore, Karnataka - 560066
9980071771
marketing@craftsbazaar.com
http://www.craftsbazaar.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Aparna Challu-E-Biz Reaches out to Rural Artisans here
News-ID: 834205 • Views: …
More Releases for India
India Personal Care Ingredients Market Set to Witness Significant Growth by 2023 …
As of 2023, the India personal care ingredients market was valued at approximately USD 873.82 million. It is anticipated to grow at a compound annual growth rate (CAGR) of 4.25% from 2024 to 2029. While specific projections for 2032 are not readily available, extending the current growth trend suggests continued expansion in the sector.
Request a sample copy of this report at: https://www.omrglobal.com/request-sample/india-personal-care-ingredients-market
India Personal Care Ingredients Market Overview:
The India personal care…
PlaneDekho India: Revolutionizing Private Aviation in India
The private aviation industry in India is soaring to new heights with the launch of PlaneDekho India, the country's first-ever end-to-end aircraft brokerage platform. Founded by Raj Goswami, a 27-year-old entrepreneur with a vision to make private aviation more accessible, PlaneDekho India is transforming how individuals and businesses approach aircraft ownership, acquisition, and exploration.
About PlaneDekho India
PlaneDekho India is a one-of-a-kind platform designed to simplify the process of buying and selling…
Reinsurance Market in India 2020 | General Insurance Corporation of India (GIC), …
Request a Free sample on this latest research report @ https://www.marketreportsonline.com/contacts/requestsample.php?name=815998
Companies covered: General Insurance Corporation of India (GIC), Axa France Vie - India Reinsurance Branch, General Reinsurance AG - India Branch, Hannover Re - India Branch, Lloyd's India, Munich Re India Services Private Limited, RGA Life Reinsurance Company of Canada - India Branch, Scor Se - India Branch, Swiss Re Services India Private Limited, XL Insurance Company SE -…
India Agriculture Market, India Agriculture Industry, India Agriculture Livestoc …
India Agriculture is comprises of the numerous crops, with the primary food staples being rice and wheat. Indian farmers further more cultivate pulses, potatoes, sugarcane, oilseeds, and such non-food things as cotton, tea, coffee, and jute (a glossy fibreutilized to create burlap and twine). India could be fisheries huge as well. Despite the overwhelming size of the agricultural sector, though, yields per hectare of crops in India are usually low…
Ayurvedic Service Market is Flourishing Like Never Before | Patanjali Ayurved Li …
RnM newly added a research report on the Ayurvedic Service market, which represents a study for the period from 2020 to 2026.
The research study provides a near look at the market scenario and dynamics impacting its growth. This report highlights the crucial developments along with other events happening in the market which are marking on the growth and opening doors for future growth in the coming years. Additionally, the…
2020 Reinsurance Market in India General Insurance Corporation of India (GIC), A …
India is the fastest-growing reinsurance market in the world. The industry is expected to witness notable growth due to the recent regulatory changes imposed by the Insurance Regulatory and Development Authority of India (IRDAI), which encourages offshore companies to set up operations in the country. Further, low insurance penetration, frequent occurrence of severe catastrophes, recent regulatory reforms pertaining to crop insurance, and the entry of numerous foreign players are expected…