Press release
Global Content Marketing Market to grow at a CAGR of 16.12% during the period 2017-2021
The main objective of this report is to define, describe, and forecast the global "Content Marketing" market on the basis of types of applications, major sectors, deployment models, organization size, and regions. The report contains an analysis of the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges). It aims to strategically analyze the micromarkets with respect to individual growth trends, prospects, and their contribution to the market. The report attempts to forecast the market size for 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. It contains key vendor profiles and comprehensively analyzes their core competencies. The report also tracks and analyzes competitive developments, including partnerships, collaborations, acquisitions, new product developments, and R&D activities in the market.
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About Content Marketing
Content marketing provides information in an entertaining format. It plays a very important role in helping companies address customers' issues that the product can solve. Content marketing provides information that allows users to make informed decisions and encourages them to buy products. This is done in creative and innovative ways to improve brand recall value. Content marketing is not easy and does not only depend on good content. For instance, if a business provides an informative article and expects it to have a high number of visitors, then it should revaluate its strategies. Businesses should allow customers to share content through social media and other distribution platforms, both paid and organic. It is also important for businesses to know why and how the content is consumed.
Technavios analysts forecast the global content marketing market to grow at a CAGR of 16.12% during the period 2017-2021 .
Covered in this report
The report covers the present scenario and the growth prospects of the global content marketing market for 2017-2021 . To calculate the market size, the report considers the revenue generated from implementing content marketing. It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Content Marketing Market 2017-2021 , has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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Key vendors
HubSpot
Marketo
Scripted
NewsCred
Other prominent vendors
Influence & Co.
Contently
Skyword
TapInfluence
Brafton
Eucalypt
Market driver
Builds brand awareness along with increasing trust and loyalty
For a full, detailed list, view our report
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Market challenge
High level of skills required to maintain its success rate
For a full, detailed list, view our report
Market trend
Exponential rise in RTB buying
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
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