Multichannel Commerce Leader zanox Launches Look@SEM for Affiliates - Search Engine Management Solution Makes Advertising Optimization Easy and Cost Effective For Affiliates

San Francisco, April 24, 2006 - zanox, Inc., a proven leader in performance-based eCommerce marketing solutions, will launch Look@SEM, a search engine management solution for affiliates, at Ad:Tech San Francisco, April 26 – 28, booth 6168.

Free of charge to affiliates and designed to help them manage specific retail search engine marketing campaigns, Look@SEM utilizes both keyword advertising and search engine management to deliver superior advertisement optimization. A no risk solution, Look@SEM can be seamlessly incorporated into affiliates new or existing eCommerce platforms. Services include the centralized management of keywords and the development of advertisement text on a cost-per-order basis.

Because Look@SEM helps affiliates best manage businesses keyword campaigns by providing them with a higher level of optimization, affiliates are more successful with their promotion programs. This simple solution for affiliates increases traffic to retail sites and provides them with a high range of coverage including the presence of advertisements in leading search engines and websites.

"With continual increase of online advertising budgets, it will be important for companies to leverage strategic and unique solutions to differentiate their brands," said Heiko Rauch, chief financial officer of zanox. "Look@SEM enables our clients to grow revenue by enhancing visibility with a simple and cost-effective solution for advertising optimization."

As part of the zanox XS platform, the company’s proprietary interfaces enable companies to efficiently migrate successful online marketing programs across borders and conduct automatic currency conversions. Further, it enables today’s global marketers to effectively evaluate online programs and better understand purchasing decisions and buying trends. zanox’s highly-scaleable, comprehensive eCommerce programs can be seamlessly incorporated into new or existing commerce platforms. The full suite of solutions include:

zanox Partner Relationship Management (PRM) for comprehensive affiliate marketing
The PRM solution enables companies to set up and manage extensive sales and affiliate networks on the Internet. zanox PRM encompasses a fully integrated affiliate marketing platform for B-to-B tracking, data feed marketing and lead generation that includes network, technology and service.

Look@SEM for cost-per-order advertisement optimization
Look@SEM provides superior and cost-effective advertisement optimization by creating keywords and advertisement text on a cost-per-order basis.

zanox-Look@ for cost-per-acquisition search engine management
zanox-Look@ enables customers to organize, analyze and optimize product placement in all major search engines via a central platform. zanox-Look@ is based on an advanced and dynamic technology and allows companies to increase sales on a cost-per-acquisition basis.

zanox-Mail@ for recommendation marketing with permission
zanox-Mail@ is based on the principle of customers recruiting customers. With this solution, customers function as sales promoters and disseminators of information and are rewarded for passing on product recommendations - creating the brand from within by leveraging existing customers.

zanox-Shop@ for successful multichannel sales
zanox-Shop@ enables customers to place thousands of products on affiliate shopping sites and supports all major online and offline sales channels such as mobile phones, PDAs, interactive radio and interactive TV. The performance-based payment system ensures that commissions are only paid once a transaction has been verified.

zanox-Club@ for all-in-one customer loyalty


zanox-Club@ is an effective customer loyalty program based on a ‘members-only’ platform. zanox-Club@ is ideally suited for setting up and operating discount programs and bonus or premium systems.

For more information about the zanox solutions please visit: http://www.zanox.com .

About zanox, Inc.
zanox, Inc. is the global market leader in performance-based multichannel commerce. With its zanox XS platform, the Berlin-based company offers a globally unique marketing solution for effective online and offline sales. zanox offers its customers a comprehensive strategy including technology, services and an established network of sales partners. The modular zanox XS suite encompasses affiliate marketing and search engine management, as well as recommendation marketing, multichannel sales and customer loyalty. zanox is a global company, offering multichannel commerce in the EMEA, APAC and the Americas. Customers include Procter & Gamble, Jamster!, Vodafone, o2, Lycos, Expedia, Allianz, Citibank, Axa, Sixt, Swarovski, Quelle and Staples. zanox was founded in 2000 by directors Thomas Hessler, Heiko Rauch and Jens Hewald as an AG public limited company.

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Media Contact:
Michael Thomas
Office: 312.397.6025
Ogilvy Public Relations Worldwide
Michael.Thomas@ogilvypr.com

This release was published on openPR.