Current and Future Trends in Rx-to-OTC Switching with Insight from Key Industry Opinion Leaders

"The Report Current and Future Trends in Rx-to-OTC Switching with Insight from Key Industry Opinion Leaders provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. - MarketResearchReports.biz"

Rx-to-OTC switching is the process in which a drug which has formerly been marketed as a prescription-only Rx drug is authorized for sale to the general public, without the need for a prescription. For patients and healthcare providers, OTC products can reduce the cost of medical treatment and allow easier access of drugs to patients, and for pharmaceutical companies, they allow lifecycle extension of an off-patent drug by transferring it to the consumer environment, and facilitate renewed revenue growth.

Based on overall revenue, the OTC pharmaceutical market has been dominated by four main categories: cough, cold, and allergy; analgesics; dermatologicals; and gastrointestinals. These categories have led the OTC drugs market over the last two decades in revenue and volume.

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GBI Research conducted a targeted industry survey of experts and key opinion leaders (KOL) in the field of Rx-to-OTC switching to gather insight and opinions on the trends and commercial prospects of switching pharmaceuticals. The majority of these respondents believe that there will be an increase in Rx-to-OTC switching in the next five years, particularly in the weight control, dermatological and cough, cold and allergy segments.

Key barriers to switching include the potential for misuse and abuse of drugs, particularly for analgesics, and the resultant need to demonstrate safety and clear labelling to regulatory agencies. A lack of harmonization in OTC approval processes between different countries also increases the burden for companies that want to launch their products across multiple territories.

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Scope

What are the characteristics of an ideal Rx-to-OTC switching candidate?
How well have recent Rx-to-OTC switches performed, and into which therapeutic categories do they fall?
What are the key drivers and barriers of the global OTC market?
What are the key future trends that will influence the OTC market and Rx-to-OTC switches worldwide?
Which disease areas do industry professionals believe to hold the most opportunity for switches?
Which geographies hold the most potential for an OTC product, and which are the most amenable to Rx-to-OTC switching?

Reasons to buy

Gain a thorough understanding of Rx-to-OTC switching, including key concepts, the regulatory environment and geographic variations.
Understand the competitive environment of key disease areas in the OTC product space.
Identify the drug classes and indications which pharmaceutical professionals around the world believe hold the most opportunity for Rx-to-OTC switching.
Understand in depth the key trends driving and holding back the OTC market, both globally and within specific geographies.
Identify the geographies that are poised for growth, and those at the highest risk of experiencing reverse switching of products from OTC-to-Rx.
Understand which companies have been the most active in pursuing mergers and acquisitions in the OTC space.

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Table of Contents

1 Table of Contents
1 Table of Contents 3
1.1 List of Tables 5
1.2 List of Figures 5

2 Rx-to-OTC Switching Overview 7
2.1 What is Rx-to-OTC switching? 7

3 Leading Product Categories in the OTC Drugs Market 10
3.1 Cough, Cold and Allergy OTC Drugs 10
3.1.1 Overview 10
3.1.2 Market Analysis 11
3.2 Analgesics 12
3.2.1 Overview 12
3.2.2 Internal Analgesics 12
3.2.3 External Analgesics 12
3.2.4 Market Analysis 12
3.3 Dermatology 13
3.3.1 Overview 13
3.3.2 Market Analysis 14
3.4 Gastrointestinal 14
3.4.1 Overview 14
3.4.2 Market Analysis 15
3.5 Erectile Dysfunction and Premature Ejaculation as Potential Future Segments 15
3.5.1 Erectile Dysfunction 15
3.5.2 Premature Ejaculation 17
3.6 Which are the Fastest Growing Segments According to Industry Professionals? 18
3.7 Which Treatment Segments are Most Likely to Experience Future Rx-to-OTC Switches? 19
3.8 Which Indications are Most Likely to Experience Future Rx-to-OTC Switches? 20

4 Rx-to-OTC Switch Case Studies 23
4.1 Xyzal Allergy 24HR 23
4.1.1 Overview 23
4.1.2 Switch Benefits 23
4.1.3 Financial Impact of Switch 23
4.2 Differin Gel, 0.1% 23
4.2.1 Overview 23
4.2.2 Switch Benefits 24
4.2.3 Financial Impact of Switch 24
4.3 Nexium 24HR 24
4.3.1 Overview 24
4.3.2 Switch Benefits 25
4.3.3 Financial and Economic Impact of Switch 25
4.4 Nasacort Allergy 24HR 25
4.4.1 Overview 25
4.4.2 Switch Benefits 25
4.4.3 Financial Impact of Switch 26
4.5 Oxytrol For Women 26
4.5.1 Overview 26
4.5.2 Switch Benefits 26
4.5.3 Financial Impact of Switch 27

5 OTC Market Drivers and Barriers 28
5.1 Market Drivers 28
5.2 Market Barriers 28

6 Future Trends in the OTC Drugs Market and Rx-to-OTC Switches 30
6.1 Growing Global Market for OTC Products 30
6.2 Growing Consumer Interest in OTC Products 30
6.3 Will there be an Increase in Rx-to-OTC Switching? 31
6.4 Opinions as to the Benefits of Rx-to-OTC Switching for Healthcare Systems are Mixed 32
6.5 Changes to the US Healthcare System will Increase Demand for OTC Products 33
6.6 The Importance of Marketing 34
6.7 Personalized Therapy an Attractive Concept 34
6.8 Industry Professionals Believe Motivation of Patients to Self-Treat Disease and Clear Label Instructions to be Strong Criteria for Successful Rx-to-OTC Switching 36
6.9 Impact of Smart Healthcare 37
6.9.1 Self-Diagnosis 38

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