Integration of Vernacular Medical Assistance in Defibrillators Proves Beneficial for Saudi Arabia Market

The key players operating in the Saudi Arabia defibrillators market are HeartSine Technologies, Inc., Cardiac Science Corporation, Philips Healthcare, Physio-Control Inc., Schiller AG, and ZOLL Medical Corporation. These players are anticipated to focus on improving and assuring product quality to end users to build goodwill with products that are safer, observes Transparency Market Research in its latest research report. Companies will also endeavor to expand their market share by raising awareness about defibrillation through impactful promotional campaigns.

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With these collaborative efforts of market players, the Saudi Arabia defibrillators market is expected to be worth US$49.8 mn by 2020 steadily rising at a CAGR of 8.3% from US$28.6 mn in 2013. The market will be driven by the ALS defibrillators segment as the opportunity in this product segment is anticipated to reach US$36.5 mn by 2020. An increasing adoption of ALS defibrillators in the ever-expanding healthcare sector has created a remarkable opportunity for this product segment over the past few years. However, the affordability of AEDs is expected to propel this segment as well.

Amongst the end users, hospitals held a dominant share in the overall market as ambulances are the first point of contact in case of sudden cardiac arrest (SCA) in out-of-hospital settings. Furthermore, hospitals, being the primary caregivers, have a high adoption rate of ALS defibrillators as they facilitate monitoring of various health parameters at the same time. During the forecast period, the hospitals segment in the Saudi Arabia defibrillators market will reach a valuation of US$37.6 mn, expanding at a CAGR of 7.5% between 2014 and 2020.

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Technologically advanced defibrillators that provide audio and video medical assistance in Arabic languages have boosted the overall market in recent years. As these machines require highly-skilled persons to operate them safely, the integration of vernacular language has enabled less-skilled professionals to also use these machines in a non-hospital setup. Features such as voice assistance have further increased the uptake of defibrillators across Saudi Arabia.

Initiatives taken by public and private medical organizations to safeguard human life have also worked in favor of this market. For instance, the installation of AEDs in aircraft and in religious places to resuscitate pilgrims in case of emergencies has given this market a substantial boost in the past few years.

The lack of government interventions and supportive regulatory framework has hampered the sales of defibrillators across Saudi Arabia. The market is also being restrained by the poor collaboration between the public and private enterprises to raise awareness about defibrillators. Analysts predict that poor knowledge amongst overall population about sudden cardiac arrest and the importance of defibrillator and CPR has largely discouraged the overall market.

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The expensive import duty that public hospitals, as well as private units, have to pay to own defibrillators has created a negative impact on the overall market. Furthermore, lack of interaction with the consumers and the poor branding and awareness campaigns are further dissuading the market growth.

“To stay ahead of the competition, players should focus on enhancing the quality of their products,” suggest the lead author of this research report. Integrating features such as remote patient monitoring and telemedicine are anticipated to be game-changing strategies for the players operating in the Saudi Arabia defibrillators market in the coming years. Furthermore, these features might also help by facilitating a prompt or a right line of treatment that paramedics should take in case of an emergency.

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