Enterprise A2P SMS Market - Key Growth Factors and Industry Analysis 2015-2025
Get an exclusive sample of this report @
Major end-users of enterprise A2P SMS market includes financial institutions and banking, gaming, travel and transport, retail, health and hospitality. Enterprise A2P messaging services are also used for applications which necessitates to establish a wide communication channel between the sender and the receiver, such as mass voting for contests, announcements, charity and other such uses. Additionally, enterprise A2P messaging services are used for promotional campaigns by enterprises in order to promote events, brands and other activities. Search and inquiry-related services segments, which include messaging-enabled services that can be availed by users by feeding in certain information is also witnessing traction countries in emerging regions such as Asia Pacific and Middle East and Africa owing to growing customer base of mobile phones.
Rising volumes of A2P messages, driven by growing transactions via mobile payments, mobile banking, and mobile marketing activities is contributing to the market growth of the enterprise A2P SMS market. Additionally, technological innovations and development of new SMS platform tools with integrated application programming interfaces (APIs) are further contributing to market growth.
Browse Research Report @
A2P messages are convenient and easy to use with the introduction of advanced platforms integrated with APIs and messaging gateways. These platforms and gateways simplify the process of sending A2P SMS for enterprises. The global enterprise A2P SMS market was valued at US$ 23.4 billion in 2014 and is expected to increase at a CAGR of 6.0% during the forecast period (2015-2025). Enhancement in end-user experience and provision of a secure and reliable operator channel are the basic factors propelling growth of this market.
The report classifies the market based on the traffic as national and multi-country. In the traffic segment, the multi-country traffic sub-segment was valued US$ 3.1 billion in 2014 and is anticipated to register a CAGR of 7.5% during the forecast period. This growth is primarily driven by growth in the e-Commerce and BFSI industry. A2P messaging services are being extensively adopted by enterprises such as banks and credit card providers for issuing one-time passwords (OTPs) for transaction verifications or for processing customer verification for e-Commerce transactions.
In the applications segment, customer relationships management (CRM) services is one of the promising growth sectors. Messages sent for authentication purposes such as OTPs (One Time Password) and confirmation messages for delivering any service or product across online retail trading is propelling growth of this segment. Promotional campaign service was one of the largest application segments in terms of value in 2014. This growth is attributed to increase in promotional campaigns by enterprises and businesses globally.
The report classifies the market based on the enterprise tools into two segments namely: cloud API messaging platforms and traditional and managed messaging services. The cloud API messaging platform segment was valued US$ 105.8 Mn in 2014. Revenue from this segment is expected to expand at a CAGR of 64.8% during the forecast period. This high growth is primarily attributed to the advantages offered by cloud API messaging platform, which includes low-cost, high flexibility and automatically scalable model with reliable services.
Asia Pacific was the largest market for A2P SMS and held the largest share of the total A2P SMS market in 2014. The growth is primarily attributed to promotional application and customer relationship management service segments. Given the high concentration of feature phones/basic mobile phones in this region, marketers have been promoting their clients (end-user enterprises) by sending advertising SMSs to mobile phone service subscribers. Moreover, with enormous potential in emerging regions such as Asia Pacific, multinational companies are focusing on penetrating this market in order to increase customer base. This is expected to offer potential growth opportunities for A2P SMS platform providers, SMS aggregators and SMS marketers in the near future.
The global enterprise A2P SMS market is highly fragmented with various players such as SMS aggregators, bulk SMS providers, SMS gateway providers, marketers or resellers and telecom operators contributing to market revenue. Currently, telecom operators along with SMS aggregators and other stakeholders account for major share of the A2P SMS market. SAP SE, Syniverse Holdings Inc., OpenMarket, Inc., CLX Communications AB and Mblox Inc. are some of the key players operating in the enterprise A2P SMS market. Other emerging players of this market include: Nexmo Inc., Ogangi Corporation, Twilio Inc., FortyTwo Telecom AB and AMD Telecom S.A.
Future Market Insights is the premier provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India.
FMI’s research and consulting services help businesses around the globe navigate the challenges in a rapidly evolving marketplace with confidence and clarity. Our customised and syndicated market research reports deliver actionable insights that drive sustainable growth. We continuously track emerging trends and events in a broad range of end industries to ensure our clients prepare for the evolving needs of their consumers.
3rd Floor, 207 Regent Street,
London W1B 3HH
T: + 44 (0) 20 7692 8790
D: +44 (0) 20 3287 4268
This release was published on openPR.
Permanent link to this press release:
You can edit or delete your press release Enterprise A2P SMS Market - Key Growth Factors and Industry Analysis 2015-2025 here
News-ID: 827364 • Views: 180
More Releases from Future Market Insights
How Changing Dynamics of Cable Testing Market are Reflecting on Growth Strategie …
Global Cable Testing Market: Introduction The cost of the substitution of cables that are concealed is very high. Faults in the cable, bending, kinking, and crushing, are not always visible, which has created the requirement for cable testing. Thus, cable testing helps check the cable functionality, cable quality, and cable conformity. Several times, cable testing by visual inspection is an effective way of identifying the actual problem before it causes any
How Transformative Trends in Self-Organising Network Market are Molding Strategi …
Self-Organising Network: Introduction With accelerated advancements and increasing complexities in the radio network technologies, such as those utilised for the development of LTE and 5G networks, which are used for planning, management, configuration, healing and optimisation, are required to be automated to facilitate efficiency. At present, suppliers are offering self-organising networks that possess the ability to offer optimum performance. Self-organising networks are use cases that perform network governance, including network planning,
Mining Vehicle AC Kits Market: Exploring the Impact of Trends on Strategies of K …
Mining Vehicle AC Kits Market: Introduction Cabin space in mining equipment has become more sophisticated in the recent past. The installation of mining vehicle AC kits has evolved from an optional feature to a necessary feature. Mining equipment manufacturers have made advancements in technology related to efficiency, performance and cost of air conditioning systems in order to make them affordable and economical to enable low-budget and compact installations without compromising on
Key Factors to Fuel Growth of the Talent Acquisition & Staffing Technology and S …
With the growing importance of recruiting and retaining top talent effectively and efficiently, smart hiring processes are the need of the hour. It is about time organisations move beyond merely scrutinising resumes. Salaries and benefits are important factors, but adopting ways that would make candidates an important part of the hiring process will attract the best talent. Studies reveal that due to discrepancies in existing Applicant Tracking Systems (ATS), hiring
More Releases for SMS
A2P SMS market | a2p, sms market, a2p sms, sms provider, sms service provider, s …
In order to study the various trends and patterns prevailing in the concerned market, Market Research Reports Search Engine (MRRSE) has included a new report titled “Global Enterprise A2P SMS Market” to its wide online database. This research assessment offers a clear insight about the influential factors that are expected to transform the global market in the near future. Report offers a 5-year forecast for the global enterprise A2P SMS market
Global A2P SMS Market
The Global A2P SMS Market Research Report Forecast 2017-2022 is a valuable source of insightful data for business strategists. It provides the A2P SMS industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. Request for discount @ https://www.researchtrades.com/discount/1186543 This A2P SMS market study provides comprehensive data which enhances
A2P SMS is one form of service in which SMS is sent from a web based application to a mobile subscriber. Owing to the provision of a secure and reliable operator channel and improvement in end-user experience, A2P SMSs are being widely used in industries such as tourism, banking and financial services institutions, ecommerce, entertainment, and healthcare. A2P SMSs are preferred over other content delivery mediums as they offer multiple
Introducing SANSA SMS Platform
New York, November 28 2016 DEVECORE announces the release of its new state of the art SMS Platform aka "SANSA". SANSA is a smart SMS platform which can be installed on standalone servers or rented on the cloud. SANSA can be used to connect to suppliers and receive messages from clients. It is the smartest and most affordable SMS transport platform on the cloud today. SANSA offers billing, reporting, management, notifications and many
infin-Payment SMS – Collecting Even Higher Amounts via SMS
Now consumers can pay amounts even bigger than ten Euros via SMS: infin Payment SMS permits processing SMS payments for any amount by using an innovative multi-step procedure. For vendors this establishes completely new business models and new target groups. Consumers will love quick and anonymous payment via SMS even more. The newly developed multi-step method accurately processes any amount to the exact cent. infin-Payment SMS being a quick, easy and
Bulk SMS Gateway
“Earn assured good income, achieve quick growth and build a flourishing career through mNatives, a SMS reseller program. Highlights – high return on low investment, global network coverage and 24x7 technical support, fully branded website which requires no technical knowledge, is easy to use and is beginners friendly, 100% message delivery guarantee with no down time. Buy SMS credits from mNative at wholesale price and resell them at your