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Wheat Germ Oil Market Analysis with Industry Overview and Business Report 2017
Wheat Germ Oil
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Wheat germ oil is an abundant source of vital minerals, nutrients, proteins, vitamin B, vitamin E, the folic acid of vitamin B complex, potassium, magnesium, and lecithin, among others. A wheat grain can be split into three parts- endosperm, bran, and germ. The unsaturated fatty acid is obtained by cold pressing the germ of the wheat kernel, which is refined later. Wheat germ oil can also be produced by adopting a process, that involves a combination of cold pressing and extraction of the solvent.
The oil is amber to light brown in color and possesses a nutty flavor in addition to the strong odor. Wheat germ oil contains large amounts of fatty acids, including omega-3, omega-6, oleic, and palmitic. The oil offers a wide range of benefits, ranging from superior skin care to additional health benefits. Owing to the high content of fatty acids, along with vitamin E, makes wheat germ oil the ideal choice for skin care and hair care. It helps in reducing the risks associated with cardiovascular diseases by lowering the level of bad cholesterol and improving the circulation of blood.
Drivers & Restraints:
The rise in the demand for cosmetics and personal care products has resulted in the growth of the wheat germ oil market. The oil offers exceptional antioxidant and anti-aging properties. In addition, it also moisturizes, repairs, boosts the production of elastin & collagen and reduces the inflammation. The growing health concerns have led to a gradual shift in preference towards healthy and nutritious food. Wheat germ oil is widely used in dietary supplements and other food products, as it contains high levels of minerals, proteins, and vitamins.
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However, its cost is higher in comparison to other oils available in the market. It has a lower shelf life and perishes in a short span, thus making it unsuitable for use as cooking oil. The market offers several opportunities for the new entrants and potential stakeholders to grow and set a strong foothold in the wheat germ oil market.
The global wheat germ oil industry is segmented based on the applications and the geography. Owing to its diverse properties, the oil finds applications in dietary supplements, cosmetics- skin and hair care, and food products. Wheat germ oil is used to make dietary supplements such as capsules and soft gel. Based on its applications in the production of food products, the market is further bifurcated into salads, germ-enriched bread, pasta, edible oils, and snacks. The report analyzes the presence of the market in the regions of North America, Europe, Asia-Pacific, and LAMEA. Wheat germ oil market size (2014–2016) of each of the aforesaid segments is included in the report to provide a better understanding of the changing dynamics of the market.
Key Players
The report profiles the leading players in the global wheat germ oil market and includes information about the company overview, financials and business segments, and the recent developments made in the industry. The data provide a deeper understanding of the market and enables entry-level organizations to gauge the level of competition. The prominent players that account for the majority wheat germ oil market share include General Nutrition Centers, Inc., CONNOILS LLC, Henan Ingredients Group Co., Ltd., NOW Foods, VIOBIN USA, Country Life LLC, NutriPlex Formulas Inc., KUNHUA BIOLOGICAL TECHNOLOGY CO., LTD., Swanson Health Products, and Inlife Pharma Pvt. Ltd.
Key Benefits
The wheat germ oil industry report presents a comprehensive overview of the top market dynamic factors that include drivers, restraints, and opportunities and highlights the current and emerging market trends during the forecast period. Competitive intelligence assists in identifying the prevailing opportunities across the geographies. The wheat germ oil market forecast for the period 2017–2025 included in the report is made by closely monitoring the leading players within the framework of the market and by following the key product positioning.
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