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Need a Web site Copywriter? If You Don’t, Your Website Does

Writing content for the web is a specialized form of professional writing – much different than writing brochures, reports and other company literature.
That’s what a Dallas interior decorator found out recently after she paid a prominent web designer more than $7,000 to create her Internet presence. Her dazzling website was complete with flash graphics and images of the sensational homes she decorated. But for all the trouble and expense, her website didn’t generate traffic. “It was like giving a party and nobody came,” she said.
“Nobody came” because what little copy her website did have, was embedded in fancy graphics – making it unreadable to search engines. High search engine ranking absolutely depends on the quality copy a web site copywriter can produce.
What happened to the Dallas decorator is not unusual. Many business owners pay big-bucks for a snazzy website, then leave the skills of a web site copywriter out of the equation – risking their entire investment .
The “right words” are those strategic keywords and keyword phrases embedded in content. These words and phrases is the language web surfers type into Google and other search engines.
Why is website content so important? Because that’s what search engine spiders “see” as they crawl the web. Cyber-spiders don’t see pictures, drawings or clever flash elements. While such design elements can be important to a website’s appeal, they aren’t necessary to achieve high ranking on search engines.
Keywords that Internet shoppers type into search engines inevitably determine what page they’ll land on. So, when you’re writing content you’ve got to make sure the “right words” show up.
A good web site copywriter knows:
• How to keep copy short, simple, clear and easy to scan.
• How to write naturally, so readers won’t detect the adroit, behind-the-scenes use of keywords.
• How to use keywords in headlines and sub-headlines.
• That search engines are smart. Google notices when keywords are crammed into website content.
• How ridiculous it sounds when keywords are substituted for generic terms. For example, replacing every instance of the generic word “aspirin” with the keyphrase “Sav-More Pharmacy Aspirin”.

“Sav-More Pharmacy Premium Aspirin works for colds and fever. When flu or headaches get you down, take two Sav-More Pharmacy Premium Aspirin and go to bed. For more relief, take three Sav-More Pharmacy Premium Aspirin four times a day.”
An experienced web site copywriter is a highly-trained wordsmith who creates website content that attracts serious shoppers – then converts them from prospects to customers.
Great content sells. For more information call (281) 859-9800 or visit .

Focus: web site copywriter, writing for the web, writing content for the web.

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