High End Africa Inspired Marketplace

Why Kawree ?

The term ‘Kawree’ is the phonetic transcription for cowry (in English) or cauri (in French). Cowry shells have been used for centuries in Africa as a currency. Today, Africa benefits from a new immaterial currency: ''international attention''. The online platform aims at consolidating the African offering in terms of beauty, fashion and design objects.
Vendors inspired by Africa have the opportunity to reach out to an international audience. The vision of the marketplace is to become the unique destination for international customers to access African creativeness.

The Business Model

As opposed to many existing platforms, Kawree empower vendors by give them enough space within the platform to to reflect the identity, look & feel of their brand. Access to an e-boutique is not limited to a small number of privileged designers. Kawree also seek to support promising makers and designers. Kawree say NO to monthly fees that can constrain designers to commit in the long run. A joining fee allows them to fully enjoy the benefits of the platform, embracing growth and developing their brand. This approach fosters a sustainable model and an equitable benefit-sharing scheme.

Support/Strategy 

Launched on 15th July 2016, Kawree commit to developing the designers’ international market presence. The platform offers a set of powerful and easy-to-manage tools & services to allow vendors to gain exposure and develop their business.

The marketplace is a great start to accelerating the creators' reputation and expansion. To do so, Kawree seek not only to develop a strong relationship with magazines and other media that have the same aspirations in terms of shedding light on talented makers and leading trends in sectors in vogue globally. It also aims at building a network of influential affiliates and bloggers, and organising high-level events and unique pop-up stores.

Kawree give voice to the designers to tell their stories and offers a platform to articulate consistently articulate their brand image. This provides a matchless sensorial customer experience and enables everyone to embrace the universe of the designers via the blog named ‘’Highlights' and continue the dialogue on social media.   

Co-Founder & Managing Director
Alioune Ndione

Leading the Kawree Team, Alioune NDIONE is a young Franco-Senegalese based in London. He holds a Masters Degree in Brand and Products Marketing Management from ISEG Business School in France. He is Associate at the Chartered Institute of Marketing in the UK.

He has experience with the corporate industry, the charity sector and social enterprises and has worked in Africa, Europe, and Asia. Evolving in these various sectors has nourished his own vision of developing an organisation that understands how to put ''human creativity''
at its core.

Contact:
Alioune Ndione, Co-Founder, 0044 7476473069, alioune@kawree.com
www.kawree.com

An innovative platform that aims at becoming a unique destination to access High End Africa-Inspired Fashion, Beauty and Décor.

43 northdown street, ground floor

This release was published on openPR.