Este Lauder's Brand Failing to Resonate with a New Consumer Segment- Failure Case Study: Estee Edit

A fresh report has been added to the wide database of Market Research Hub (MRH). The research study is titled “Failure Case Study: Estee Edit: Este Lauder's Brand Failing to Resonate with a New Consumer Segment” which encloses important data about the manufacturing, consumption, revenue and market share, merged with information related to the market scope and product overview. The global market also pointing out a question that how these private labels are becoming the go-to brands of choice which shows a prosperous future.

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Failure Case Study: Este Edit, is part of Market Research Hub’s Successes and Failures research. It examines the details of and reasons behind the failure of Este Lauder's Este Edit brand. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products, especially within an oversaturated marketplace.

After less than a year on the US market, Este Lauder's sister brand, Este Edit, geared specifically toward Millennials, was abruptly withdrawn. This case study explores the nuances and behaviors of the Millennial demographic, and why the Este Edit brand failed to resonate with them.

Scope

- Este Lauder's core audience - mature females - felt isolated by this launch, geared specifically toward millennial consumers.
- Este Edit's launch felt phony to the Millennial demographic, who seek and value authenticity.
- Millennials value timely product launches that align with current trends on the marketplace, whereas Este Edits product range was vast and unresponsive.

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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Table of Content:
About Successes & Failures Case Studies
Summary: Este Edit
What?
Why?
Take-out
Appendix
….continue

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