Orthodontic Supplies Market - Global Industry Analysis, Size, Share and Growth, 2023

the global orthodontic supplies market is likely to grow from $3.4 billion in 2016 to $5.9 billion by 2023. The demand for orthodontic supplies is on a surge mainly due to increasing prevalence of oral diseases. Some of the most common oral diseases include dental cavities, periodontal diseases, oral cancer, malocclusions and other oral diseases and disorders. High prevalence of oral diseases depicts increased demand for orthodontic supplies. According to the World Health Organization (WHO), around 60% to 90% of the school children and nearly 100% of adults suffer from dental cavities. It has also been observed that, around 15% to 20% of adults aged between 35 to 44 years, suffer from severe periodontal (gum) disease.

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The technologically advanced orthodontics products have transformed the orthodontic treatment procedures. Some of the recent advancements in orthodontic products include Invisalign, invisible range of invisible clear aligners, manufactured by Align Technology, Inc., which helps in moving the teeth without the use of braces, mini-screws, and mini-implants. Moreover, the other recent innovation has been the development of lingual braces, which are the hidden braces bonded behind the teeth rather than in front. Technologically, advanced orthodontic products offer various advantages over conventional products, which has led to their increased adoption by orthodontists and consumers for treating dental problem in children and adults, thereby driving the growth of the orthodontic supplies market.

Cosmetic orthodontics is a procedure where the treatment is done to improve the appearance of a person’s gums, teeth and bite. The primary focus of the treatment is to alter the color, shape, and alignment of the teeth. With the growing inclination towards appearance, cosmetic orthodontics has become a preferable treatment option. Many technological advancements have been made in the orthodontics supplies products to make a person’s appearance better, both during and after the treatment. Some of these advancements include transparent brackets for professional look, colored brackets for children, and lingual brackets.

Market players in the orthodontic supplies market are offering more advanced orthodontic supplies through increased number of acquisitions and product launches as their key strategies. In February 2017, Align technology, Inc. acquired Invisalign distributor Align Technology Do Brasil LTDA for the Brazil market. This acquisition helped the company to focus on the commercial, marketing and operational needs of doctors and potential patients in Brazil.

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Some of the other key players operating in the orthodontics supplies market include 3M Company, Danaher Corporation, G&H Orthodontics Inc., American Orthodontics, TP Orthodontics Inc., Rocky Mountain Orthodontics, Dentaurum GmbH & Co. Kg and DB Orthodontics Inc.

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