Smartphone boom to boost the programmatic display market

Providers of programmatic display will do well to focus on business expansion in India, Latin American countries such as Mexico, and countries in the MEA, as the governments of these countries are taking good initiatives pertaining to digitisation. A widespread adoption of mobile phones across these regions is another factor that should motivate providers to consider these markets for business growth.

Future Market Insights predicts the global programmatic display market to witness high demand during the forecast period owing to an increasing demand for private marketplaces. Established players as well as entrants to the market should focus on the private marketplace transaction mode segment, owing to the high potential in this segment in the near future.

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The global programmatic display market is slated for high revenue growth during the 10 year period 2017 – 2027. From a market value of about US$ 15 Bn in 2016, the market will grow to an exponential US$ 455 Bn by the end of 2027, recording a highly impressive CAGR of 35.5%.

A rapid proliferation of smart phones has led to an increasing usage of mobile and social medial platforms and given rise to the trend of mobile video viewing. This is anticipated to spur global market growth during the forecast period.

The global programmatic display market is segmented on the basis of transaction mode into real time bidding, private marketplace, and automated guaranteed; and on the basis of ad format into desktop display, desktop video, mobile display, and mobile video. The regions covered in this report include the key geographies of North America, Latin America, Eastern Europe, Western Europe, APEJ, Japan, and MEA.

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By transaction mode, private marketplaces will continue to dominate the global programmatic display market, registering 49.7% CAGR during the forecast period. The automated guaranteed segment will follow second at 49.1% growth. In terms of ad format, mobile video will continue to show sustained growth on the higher side throughout the forecast period.

The regional market in North America will increase 6.9X between 2017 and 2027 in terms of value and witness a growth rate of 32.7% from 2017–2027. North America is also projected to be the most attractive regional market in the global programmatic display market

The report profiles the top companies operating in the global programmatic display market including AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk, Turn Inc., Beeswax, Connexity, Inc., Centro, Inc., RadiumOne, Inc.

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