Climate Change Drives Non-Agriculture Smart Irrigation Controller Systems Market

Government Encouraging Water Saving Measures in Residential and Commercial Areas

National governments across the world have adopted stringent water conservation measure for both commercial and residential users. These measures have gone a long way in the usage of advanced water preservation methods with certifications and rebates for products that fall under a particular set of standards. This is particularly necessary as there is still a lack of awareness amongst consumers about water-saving measures.

Smart irrigation controllers are a costly alternative to conventional irrigation timers and can be rapidly adopted if the target users are made aware of their immense benefits. The EPA states that Americans waste approx. 50% of the water meant for outdoor usage simply due to inefficient irrigation systems. This equates to almost 25,000 gallons of water for every household annually.

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Internet of Things and Smart Homes Gaining Traction in the Developed World

Citizens of developed countries have a higher disposable income and a greater awareness of the latest technological advancements and developments. A large proportion of customers now have the necessary infrastructure in place to install and deploy smart irrigation controllers in their households on account of the ubiquity of smartphones.

Smartphones are an integral component of smart deployments and manufacturers are trying to integrate smartphone control functionality into their non-agriculture smart irrigation controller systems that are able to communicate with electronic devices such as Nest, Google Home and Amazon Alexa. In addition to this, there is a preference for the ‘smart home’ concept where all the gadgets are interconnected and can seamlessly communicate with each other. The residential sector is expected to have a market share of almost 30% of the non-agriculture smart irrigation controller systems market in 2017 with a massive spike of 1230 BPS over ten years.

Golf Courses and Commercial Sector Losing Share to Residential Users

Golf courses should have the greatest market share in the non-agriculture smart irrigation controller systems market in 2017 but are on track to lose BPS. However, the segment’s market share loss pales in comparison to that of the commercial segment that might see a double-digit percentage drop over the decade.

Between the two, companies would do well to target the golf course segment of the non-agriculture smart irrigation controller systems market as it is predicted to be worth more than US$ 250 million by end 2027 and also have a higher CAGR of 14% from 2017 to 2027. Therefore, it wouldn’t be surprising if companies actively involved in the non-agriculture smart irrigation controller systems market decided to overlook the commercial sector entirely in favour of the other two segments.

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Climate change has played havoc with global temperatures and caused extreme variations in annual temperatures and precipitation levels. This causes soil moisture levels to fluctuate, necessitating external maintenance of an adequate amount of water in the soil. Smart irrigation controllers measure soil moisture content levels and further assist effective water management in both commercial as well as residential turfs.

Thus, change in climatic conditions can increase sales of non-agriculture smart irrigation controller systems. However, non-agriculture smart irrigation controller systems are typically costlier than their traditional counterparts and they often function better in tandem with a smart home ecosystem. This could prove to be a major challenge in emerging economies with limited funds at their disposal.

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