World Bubble Tea Market is expected to Generate Huge Profits by 2023: Vendors- Bubble Tea House Company, Bubblelicious Tea Ltd., Lollicup USA Inc., Sumo's (M) Sdn Bhd and CuppoTee Company

Market Overview

Bubble tea was invented in Taiwan in 1980s and is made by blending a tea base with milk, fruit, fruit juices along with tapioca. The bubble tea can be served in both hot and cold form. The name bubble tea is derived because of tapioca balls, and the floating “bubbles” created by the vigorous shaking involved in its blending.

Bubble tea is popular hot drink in Hong Kong, China and Taiwan. Increasing demand of bubble tea in the European region especially from developed countries like U.K. and Italy is driving the bubble tea market since the last few years.  Many key manufacturers are expanding their beverage product portfolio by introducing bubble tea blended with fruit juices. Honeydew flavored bubble tea is one of the most popular bubble tea flavors across the globe. Bubble teas are generally offered in three distinct ways, a fruit-flavored cream drink, a sweetened fruit drink, or a fruit-flavored tea. Availability of various bubble tea type and improvement in bubble tea recipe will play the key role in bubble tea market growth.

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Competitive Analysis

The Major Key Players in Bubble Tea Market are:

• Ten Ren's Tea (Taiwan)
• Bubble Tea House Company (U.K.)
• Bubblelicious Tea (U.K.)
• Lollicup USA Inc. (U.S.)
• CuppoTee Company (Taiwan)
• Sumo's (M) Sdn Bhd (Malaysia)
• Gongcha (Hong Kong)

Regional Analysis:

Bubble Tea Market is segmented into Europe, North America and Asia Pacific along with rest of the world (RoW). Asia Pacific region is estimated to dominate the market followed by Europe.  Bubble tea was invented in Taiwan which is responsible for a major market share in Asia Pacific region. Apart from Taiwan, China is largest bubble tea producers in the Asia Pacific region. China dominates the market in this region due to increasing consumption of blended tea drinks. Increasing popularity of flavored tea from developed countries like U.K., Germany and Italy is influencing the market growth in the Europe region. Increasing awareness about health benefits of bubble tea is supporting the market growth in the North America region.

Market Segmentation:

Bubble Tea market is segmented by Tea Type, Milk Type, Jelly Type, Product Type and Region.

• Bubble tea product has been segmented on the basis of product type which includes smoothies, milkshakes, ready-to-mix and others
• Bubble tea product has been segmented on the basis of jelly type which includes store based and non-store based tapioca pearls, basil seeds, fruit, gelatin and other

Table of Content:

1. Executive Summary

2. Market Introduction

Continued……

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List of Tables

Table 1 Pestle Analysis - U.S.   

Table 2 Pestle Analysis- Canada

Table 3 Pestle Analysis- China

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List of Figures

Figure 1 Research Methodology   

Figure 2 Primary Data Analysis Approach   

Figure 3 Secondary Data Analysis Approach

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