Fruit Tea Market

Fruit Tea Market was worth USD XX billion in 2017 and estimated to be growing at a CAGR of XX%, to reach USD XX billion by 2022. Fruit teas are decoctions of herbs, spices or fruits in hot water. It contains a high amount of antioxidants making it very popular among consumers. It has multiple health benefits which have helped in the increased demand of fruit tea. Antioxidants prevent the aging of skin making one look younger and radiant. These teas contain high levels of Vitamin C which help in lowering the blood sugar and cholesterol levels. It also strengthens the immune system and regulates blood pressure hence lowering the chances of hypertension.

Various factors driving the market growth include the increasing population and a rise in the disposable income of people. People now days are becoming health conscious and aware about their health which in turn drives the market. Since it is a source of vitamins and minerals, fruit tea has gained immense popularity in the market. The use of fruit teas have increased in the corporate world due to its various properties like brain boosting and combating exhaustion. Also, with new flavours coming up, it is becoming popular among the younger generation. The easy availability of fruit tea is also another factor which drives the market.

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Fruit Tea Market Segmentation by form, type and distribution channel. By form the market is segmented into powder, ready to drink and instant premix. By type the market is classified into traditional, unsweetened, sweetened and flavoured. Traditional and flavoured fruit teas are gaining popularity. By distribution channel the market is divided into supermarket, speciality stores, online sales, retail stores .Supermarkets lead the distribution channel segment in the market. On the basis of geography, the market is analysed under various regions namely North America, Europe, Asia-Pacific and Rest of the World. Europe and North America hold a major share in the market. Asia Pacific continues to grow at a high CAGR. Latin America region exhibits great growth opportunities.

Market Segmentation:
1 Form
1.1 Introduction
1.2 Powder
1.3 Ready to drink
1.4 Instant pre mixes
1.5 Y-o-Y Growth Analysis, By Product
1.6 Market Attractiveness Analysis, By Product
1.7 Market Share Analysis, By Product

2 Types
2.1 Introduction
2.2 Traditional
2.3 Unsweetened
2.4 Sweetened
2.5 Flavoured
2.6 Y-o-Y Growth Analysis, By Type
2.7 Market Attractiveness Analysis, By Type
2.8 Market Share Analysis, By Type

3 Distribution channel
3.1 Introduction
3.2 Supermarkets
3.3 Speciality stores
3.4 Online sales
3.5 Retail stores
3.6 Y -o-Y Growth Analysis, By Distribution channel
3.7 Market Attractiveness Analysis, By Distribution channel
3.8 Market Share Analysis, By Distribution channel

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Scope of the report:
• Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
• Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
• Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
• Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
• Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
• A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
• Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
• An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
• Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

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Some of the key players identified across the value chain of the fruit tea market include Martin Bauer Group, Tetley, Twinings, The London Tea Company, Unilever, Hain Celestial Group Inc., Van Rees, James Finlay, Dilmah, Duncans Industries Ltd., Mcleod Russel, and Typhoo Tea Ltd. Etc.

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