Press release
Programmatic Advertising Platform Market : Development Insight and Manufacturers Challenge Competitors
Persistence Market Research (PMR), in its report, projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025. In 2016, the market was evaluated at US$ 1,926.4 Mn, and is further estimated to reach nearly US$ 30,000 Mn by 2025-end.
Surging Utilization of Mobile Advertising to Propel Growth
With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video. There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements. The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying, reaching precise audiences with highly relevant messages. This is further estimated to propel market growth.
Request Sample: https://www.persistencemarketresearch.com/samples/13345
North America to be Largest Market for Programmatic Advertising Platform by 2025-End
North America is projected to be the largest market for programmatic advertising platform, followed by Europe and Asia Pacific (APAC). Market in this region will account for revenues worth US$ 1,683.30 Mn in 2017, and is further estimated to surpass US$ 13,000 Mn by 2025-end. However, Middle East & Africa (MEA) is anticipated to register fastest growth in the global programmatic advertising platform market, followed by Latin America.
Based on transaction mode, real-time bidding segment will remain preferred in the market during the forecast period. This transaction mode is expected to surpass US$ 16,000 Mn in revenues by 2025-end. In contrast, private marketplace transaction mode is projected to exhibit the fastest expansion at 46.7% CAGR through 2025. This segment is further estimated to create an incremental opportunity of US$ 5,787.71 Mn between 2017 and 2025.
Mobile Video Ad Format to Register Highest CAGR in the Market through 2025
By ad format, revenues generated by mobile video is expected to reach US$ 8.682.57 Mn by 2025, and is projected to register the highest CAGR in the market, followed by mobile display. In terms of revenues, desktop video will be the second largest ad format segment by 2025-end. On the basis of enterprise size, although large enterprises are expected to remain dominant over the market, SMBs are projected to register the fastest growth through 2025. PMR’s report estimates large enterprises to expand from US$ 2,190.55 Mn in 2017 to more than US$ 16,000 Mn by 2025-end. SMBS are estimated to exhibit a CAGR of over 40% during the forecast period.
Download TOC: https://www.persistencemarketresearch.com/toc/13345
Key market players identified in PMR’s report include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk, Turn Inc., Beeswax, Connexity, Inc., Centro, Inc., RadiumOne, Inc.
Latest Report:
Security As A Service Market
https://www.persistencemarketresearch.com/market-research/security-as-a-service-market.asp
Datacenters Market
https://www.persistencemarketresearch.com/market-research/datacenters-market.asp
Mobile Ticketing Market
https://www.persistencemarketresearch.com/market-research/mobile-ticketing-market.asp
About Us:
Persistence Market Research (PMR) is a third-platform research firm. Our research model is a unique collaboration of data analytics and market research methodology to help businesses achieve optimal performance.
To support companies in overcoming complex business challenges, we follow a multi-disciplinary approach. At PMR, we unite various data streams from multi-dimensional sources. By deploying real-time data collection, big data, and customer experience analytics, we deliver business intelligence for organizations of all sizes.
Contact Us:
305 Broadway,7th Floor
New York City, NY 10007
United States
+1-646-568-7751
+1 800-961-0353 (USA-Canada Toll free)
Email: sales@persistencemarketresearch.com
Website: https://www.persistencemarketresearch.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Programmatic Advertising Platform Market : Development Insight and Manufacturers Challenge Competitors here
News-ID: 808299 • Views: …
More Releases from Persistence Market Research
Antimicrobial Textile Chemicals Market to Surpass US$ 19.3 Bn by 2032 Fueled by …
According to the latest study by Persistence Market Research, the global antimicrobial textile chemicals market is projected to grow from US$ 12.0 Bn in 2025 to US$ 19.3 Bn by 2032, registering a CAGR of 7.0% during the forecast period. Growing awareness of hygiene, increasing demand for functional and medical textiles, and innovations in performance fabrics are major forces reshaping the industry landscape.
➤Overview of the Market
The antimicrobial textile chemicals market…
Automotive Remote Diagnostics Market to Reach USD 42.1 Billion by 2031, Growing …
The global Automotive Remote Diagnostics Market is experiencing strong momentum, backed by rapid digitization in the automotive sector, the rise of connected vehicles, and the need for real-time vehicle monitoring. According to Persistence Market Research, the market is projected to grow from USD 14.4 billion in 2024 to USD 42.1 billion by 2031, reflecting a robust CAGR of 16.6% during the forecast period. Remote diagnostics has become a key enabler…
Adventure Tourism Market to Reach $1,773.6 Bn by 2032 at 16.1% CAGR Driven by Th …
Overview of the Market
The global adventure tourism market is experiencing rapid transformation as travelers increasingly seek unique, experiential, and adrenaline-fueled activities over traditional leisure tourism. Estimated at US$ 623.7 billion in 2025, the market is projected to surge to US$ 1,773.6 billion by 2032, reflecting an extraordinary CAGR of 16.1%. This exponential growth can be attributed to the rising demand for authentic travel experiences, growing awareness of outdoor recreational opportunities,…
Hexagonal Boron Nitride Market Surpass US$ 1.38 Bn by 2032 with 5.1% CAGR - Pers …
➤Overview of the Market
The global hexagonal boron nitride (h-BN) market is steadily growing as industries demand materials that deliver exceptional thermal stability, lubricity, and electrical insulation. Often referred to as "white graphite," h-BN combines a layered crystalline structure with remarkable chemical inertness, making it indispensable across high-temperature, electrical, and lubrication applications. Industries such as aerospace, automotive, electronics, and metallurgy leverage h-BN for its ability to withstand extreme environments while maintaining…
More Releases for PMR
Starch Derivatives Market Outlook by 2021 : PMR
Starch derivatives, also known as modified starch, are prepared by enzymatically, physically or chemically treating native starch to alter its properties. Starch derivatives are used in a number of industries for various functions. They are used as thickeners and stabilizers in the food and beverage industry, as a tablet binder in the pharmaceutical industry, as an emulsifier in cosmetics, and fiber additive in the animal feed. Some of the other…
Yeast Ingredients Market Outlook by 2021 : PMR
Yeasts are chemoorganotrophs, as they use organic compounds to source energy and do not require sunlight for growth or survival. Yeasts are usually unicellular; although some species may be multi-cellular. The size of yeast depends on the species. Yeasts usually measure 3 to 4 µm in diameter. However, certain yeasts reach up to 40 µm in diameter. Yeasts reproduce asexually through mitosis (a process, in which, the chromosomes in a…
Confectionery Market Outlook by 2021 : PMR
The confectionery market is one of the growing sectors globally . Usually, confections are low in nutrients and high in calorie. Sugar-free confections are gaining popularity in the recent years due to factors such as increasing obesity rate, increasing number of diabetic patients, increasing nutritional and health concerns, and changing lifestyle. The confectionery market can be primarily divided into two broad categories: sugar confectionery and bakers’ confectionery . Sugar confectionery…
Cereal Bars Market Outlook by 2021 : PMR
A cereal bar is made up of nuts, oats, sugar, dry fruits, flour, honey, wheat, corn, and puffed rice. Cereal bars have always been perceived as on-the-go breakfast snack items that are healthier alternatives of chocolate and other snacks. Cereal bars are high in fiber and protein and low in carbohydrates, vitamins, minerals, sodium, and antioxidants. They come in various flavors such as chocolate, peanut butter, banana, caramel, banana, honey,…
Functional Flours Market Share by 2026 : PMR
The natural flours used for specialty applications in the food industry and undergoes different treatment process to improve their properties are called functional flours. The various properties of functional flours include cold binding capacity, thermal binding capacity, machinability, dough hydration etc. The functional flours are classified as waxy, multi-benefit, instant and granulated type depending on its features. They undergo different physical and nutritional treatment to enhance its features. In dietary…
Global Ceilings Market Snapshot by 2020 : PMR
Ceiling is overhead interior portion within the room which covers the upper portion of the room. Main purpose of ceiling is to achieve the desired height of the roof in the room. Ceilings are frequently decorated with attractive paintings, mosaic tiles and other different designs. Major advantage of decorated ceiling is that it gets protected from damage by fingers and dust. There are certain ceilings which are fire resistance; dropping…
