Fortified Baby Food Industry 2017 Key Growth Drivers, Challenges, Market Demand and Upcoming Trends

Market Overview

Fortified food offers extra micronutrients which includes essential trace elements and different vitamins. Fortication of baby food involves the process of adding micronutrients to baby food which are generally consumed by infants between the ages of four to six months and two years. Fortified baby food refers to soft, and easily consumable food, other than breastmilk or infant formula. It comes in diverse formulation and multiple varieties and tastes. According to FAO, the most common fortified foods are cereals and cereal based products.

Fortified food is a completely commercial choice to add extra nutrients in the food. It is completely a commercial choice to add extra nutrients in the food and fortified baby food offers diverse range of choice to parents who are concerned about their kid’s health.

The global fortified baby food is anticipated to be driven by the increasing health conscious people in developed economies. Also, the enhancement of livelihood among the consumers in developing economies is also significant factor for the growth of fortified baby food over the forecast period. Fortified baby food is also getting momentum due to the strong initiative of the World Health Organization (WHO) and Food & Agriculture Organization (FAO) for minimizing the chances of malnutrition. Infant and toddlers need satisfactory amount of nutrition in their daily diet. So, there is an increasing demand of packaged baby food with proper nutritious value. For that, fortified baby food is turning into a best choice. Mother’s milk is the best source of nutrition for infants especially under the age of 6 months. But increasing working women population coupled with changing lifestyle and evolving dietary pattern has increased the demand of ready to eat food products due to the time constraints for breast feeding and homemade food products for infants.

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Competitive Analysis-

The major key players in the natural Fortified Baby Food ingredients market are

• Hero Group (Switzerland)
• Abbott Laboratories (U.S.)
• Kraft Heinz Foods Company (U.S.)
• The Hein-Celestial Group (U.S.)
• Danone SA (France)
• Nestle SA (Switzerland)
• Bellamy's Organic (Australia)

Global Natural Fortified Baby Food Market is highly concentrated in Asia-Pacific. Asia-Pacific has massive potential for fortified baby food, as there is increasing consumer awareness on the health benefits of fortified baby food coupled with the per capita disposable income is anticipated to fuel the sales of fortified baby food during the forecast period.

Downstream Analysis-

Vitamin segment is estimated to account maximum market proportion during the forecast period of 2017 to 2023. Mineral segment is also estimated to register steady growth in the near future. In terms of product type, ready to feed baby product is estimated to retain its dominance over the reviewed period also register substantial growth. In terms of distribution channel, supermarkets & hypermarkets is likely to hold maximum market proportion during the forecast period. 

Regional Analysis

Fortified Baby Food Market is segmented into Europe, Asia Pacific, North America and rest of the world (ROW). Among these, Asia Pacific region is expected to retain its dominance throughout the forecast period. This is attributed by the increasing per capita disposable income coupled with the high birth rate in developing economies like India, China, and Indonesia. Especially China and India offer a lucrative opportunity in the Asia Pacific region for the fortified baby food manufacturers. Europe is also projected to witness a steady growth during the reviewed period. However, North America is estimated to be sluggish owing to the low birth rate in U.S. Latin American region is projected to show a high potential in the fortified baby food market due to the rising disposable income of some of the countries.

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Table of Contents

1 Executive Summary

2 Market Introduction

3 Research Methodology

4 Market Dynamics

5 Market Trends

6 Market Factor Analysis

Continued…..

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