Press release
Webradio PLAY.FM releases new beta website
Vienna, May 12, 2009 - Five years after its formation, PLAY.FM sets new standards for on-demand streaming radios: The beta version transforms the largest audio database of DJ sets and live recordings into an intelligent platform with various possibilities of participation.Upload, track list wiki, meta-shop
From now on DJs can upload and release studio mixes, radio sessions and event recordings themselves and check their audience statistics. The PLAY.FM audio player visualizes the entire set in wave-form, enabling the user to set time markers in order to identify and inquire about unknown tracks in wiki form. Each identified track is linked to the meta-shop: currently 1.4 million tracks from five different online shops can be compared on PLAY.FM's metashop where tracks are categorized according to quality and/or pricing - 20 further shops will follow in the next weeks.
Promotion platform for the club-music industry
Labels, clubs, bookers and organizers use PLAY.FM as an effective promotion platform: They promote their artists, releases and events by posting live recordings, radio sessions and DJ sets. By doing this, they feed the database, consisting of more than 12.000 recordings, with current content from various styles - ranging from jazz, house, drum and bass up to techno. On PLAY.FM one can reach music industry’s protagonists, distributors, as well as music lovers from over 140 countries who are able to listen to all of PLAY.FM's recordings for free and on-demand. Additionally, PLAY.FM's widget offers users and content partners the possibility to embed mixes into their websites.
Further features scheduled
In order to give users a prompt insight into their desired local scene, PLAY.FM's “Cities” pages will illustrate all of PLAY.FM's content on city maps. A PLAY.FM “Channel” will give music magazines, online forums and advertisers the opportunity to present text, image, video as well as interactive flash formats together with PLAY.FM content.
Positioning
What has only been represented in numerous niche media so far, PLAY.FM has now combined into the most comprehensive on-demand-radio for live recordings and DJ sets. The comprehensiveness and depth of PLAY.FM's content, enable the user to constantly discover new music styles, labels, artists, djs, and clubing locations. With brand-new applications such as the track list wiki, meta-shop and the exact acquisition of audience statistics, PLAY.FM provides for more transparency and intends to actively contribute to the fair distribution of music licensing.
PLAY.FM is the most comprehensive audio database for DJ and club culture on the internet. More than 12.000 DJ sets, live recordings and radio sessions are being streamed free of charge and on-demand. PLAY.FM is situated in quartier21, the internationally acclaimed "Creative Cluster" which is an innovative hub supporting small to medium sized cultural initiatives within the MuseumsQuartier. departure, a grant service of the city of Vienna for the creative industries, is assisting the expansion the PLAY.FM 2.0 project.
Anna Ufer
International Relations
PLAY.FM GmbH
quartier21/MQ
Museumsplatz 1
1070 Wien
Tel: +43.676.526.85.65
Email: press@play.fm
http://www.play.fm
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