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Sports Equipment: Ball Sports to be the largest segment by 2020
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The global sports equipment market is witnessing a considerable growth over the last few years. Increasing participation in sports activities, growing consumer awareness about health and fitness, and emergence of e-commerce are some of the key drivers impelling the growth of sports equipment market. However, increasing availability of counterfeit products and rising prices of sports equipment are restraining the growth of this market to some extent. The global sports equipment market consists of equipment for ball sports, adventure sports, fitness, golf, winter sports, and others sports, including archery, billiards, bowling, wheel sports, pogo sticks, and indoor games. The ball sports equipment segment is expected to be the market’s most lucrative during the forecast period. This segment is expected to account for approximately 26.6% share in the global sports equipment market in 2020. Increasing media coverage of various global sports events such as the Olympic Games, Commonwealth Games, and FIFA World Cups encourage the youth to take part in various sports. The sports equipment industry is swiftly embracing new technologies and adapting its products in order to keep pace with rapidly changing global trends. In recent times, there is a growing trend of combining casual and athletic designs. Major sports equipment manufacturers merge sports products with leisurewear to meet the demand for fashionable sportswear.
North America holds the largest market share for sports equipment, followed by Europe and Asia Pacific. Developed markets in the U.S. and European countries dominate the sports equipment market. The U.S and Canada are the largest markets for sports equipment in North America. According to the United Nations World Tourism Organization (UNWTO), in 2010, Europe, Latin America, and North America together accounted for approximately 70% of the global adventure sports segment. Demand for sports equipment in the developing economies of Asia Pacific is expected to show high growth prospects during the forecast period. Countries such as Japan, China, India, and Australia are witnessing rapid economic growth, which, in turn, is further expected to drive the sports equipment market in this region.
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The sports equipment market is segmented on the basis of product (ball sports, adventure sports, fitness equipment, golf equipment, winter sports, and other sports equipment) and region (North America, Europe, Asia Pacific, and Rest of the World). In terms of revenue, the global market for sports equipment grew from USD 61,778.7 million in 2010 to USD 66,528.8 million in 2013. It is expected to grow to USD 81,821.0 million in 2020 expanding at a CAGR of 3.0%. Ball sports hold the largest share in the sports equipment market. This segment is projected to increase from USD 17,592.6 million in 2014 to USD 21,778.6 million in 2020, at a CAGR of 3.6%.
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