Press release
BRICS Oral Care Market will Account for Around US$ 50.8 Bn by 2020
Click to View Complete Report @ https://www.futuremarketinsights.com/reports/brics-oral-care-market-opportunity-assessment
Growing awareness about better oral hygiene opens up ample opportunities for international players operating in the BRICS oral care market to introduce enhanced and innovative products, further increasing competition among the players in this region. This has led key players to adopt various approaches to increase product visibility in modern retail formats, coupled with branding and advertisement to sustain in the competitive oral care market in BRICS. As a result, demand for secondary oral care products in BRICS is expected to increase considerably between 2018 and 2020.
Furthermore, dentist recommendations will add to the rising consumer awareness about secondary oral hygiene products towards the end of the forecast period. This will result in growing preference for mouthwash, thereby driving the demand for this product category among the expanding middle-class population in the BRICS. Thus, secondary products in the BRICS oral care market such as mouthwash and dental floss will demonstrate an above-average annual growth percentage.
Some other factors such as adoption of digital marketing and introduction of product variants at affordable prices are also expected to contribute to growth of the BRICS oral care market. Research results reveal that in 2013, the top key distribution channels, which are general merchandise retailers and direct selling, accounted for around 50% share of the BRICS oral care market.
The BRICS oral care market is dominated by international players such as Colgate-Palmolive Co., Uniliver Group, Procter & Gamble Co., Koninklijke Philips N.V., Johnson & Johnson Inc. and GlaxoSmithKline Plc. However, regional players such as Dabur and Amway owe a significant share to the overall BRICS oral care market.
Report Overview, with TOC @ https://www.futuremarketinsights.com/reports/brics-oral-care-market-opportunity-assessment/toc
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