openPR Logo
Press release

TVT Media research shows huge diversity of European broadcast languages, with 61 languages across the EU and Turkey

11-01-2017 10:41 AM CET | IT, New Media & Software

Press release from: TVT

/ PR Agency: Platform Communications
TVT Media research shows huge diversity of European broadcast

Pan-European research shows a rich mosaic of language and culture on television

France offers greatest level of diversity with 18 languages broadcast through its channels – followed by the UK with 15 languages

English is the most broadcast language with 792 channels, and Arabic the biggest non-European language with 64 channels

London, 01 November 2017 – Research from TVT Media, the new global content services powerhouse, shows that 61 languages are broadcast across the European Union and Turkey, highlighting the linguistic diversity within a television market of 600 million people. The research, commissioned by TVT and conducted by Media Asset Capital, reveals France is clearly the king of multilingual content in Europe’s TV markets, with 18 languages available across its 567 channels – including Arabic, Mandarin, Khmer, Turkish, Armenian, Romani and Tamil.

The research was used to create a Media Map showing the secondary broadcast languages in each nation (excluding official native languages and English) – the first in a series of European Media Maps that illustrate the increasingly diverse and complex nature of the European TV market.

The research shows that English is the most broadcast language in Europe and the most common second TV language in European countries, accounting for 792 of the 8,236 linear channels in the EU and Turkey. Other major European broadcasting languages include German (749 channels), French (600), Spanish, Turkish and Italian (over 500 each). The most common non-European language is Arabic (64 channles), followed by Hindi (23), Mandarin (15), Urdu (15), Persian (12), Bengali (11) and Kurdish (10).

Ian Brotherston, Chief Executive of TVT Media, comments: “The comprehensive data we have assembled on the European TV landscape shows just how varied a region it is in terms of languages and cultures, underlining the vast complexity of the market as a whole. It is clear that as the European media and entertainment market continues to evolve and grow – and with the EU championing a Single Digital Market – it is critical for both local and global operators to version their content in a way that meets the diverse cultural and linguistic needs of each distinct market and the segments within it.”

Brotherston adds: “At a time when the shape of Europe continues to change, whether through Brexit, free movement of people within the EU or ongoing migration from other regions, understanding the sheer variety of languages and cultures across the continent is vital. Having a clear picture of just what the European broadcast marketplace really looks like in terms of language and culture can only help broadcasters as they look to the future and take their content to new territories.”

Key findings include:

The United Kingdom is Europe’s second most diverse market, with 15 languages across 568 channels – including Welsh and Scottish Gaelic – being broadcast. But the biggest UK broadcast languages other than English are the major languages of India (Hindi, Urdu, Bengali, Tamil and Punjabi), which account for 62 channels.

Germany is another diverse market and has channels broadcasting in 11 languages, with Turkish the biggest non-native language – while others include Russian, Polish, Greek, Japanese, Mandarin and Persian.

Spain, despite having the highest total of linear channels of any country in the EU (686), only has TV in five languages other than Spanish – of which only two are non-native (English and Portuguese) – making it one of the least diverse markets.

Although the Russian TV market is not captured by the research, Russian is the 17th most broadcast language across other European markets with 135 channels – and still dominates a number of former Soviet Republics, such as Estonia and Latvia, where it is more widely broadcast than the official native languages.

The European Media Map series highlights critical information on broadcast languages, content genres, video on demand services, online platforms and other elements of the TV market in all 28 EU countries and Turkey. The series grew out the capture of in-depth data on licensed broadcasters and video platforms across Europe, commissioned by TVT Media and compiled by Media Asset Capital – with the aim of building an unrivalled understanding of on-going developments in the European broadcast and on-demand media market.
The research for the first paper involved assembling and analysing data on all licensed linear channels in the EU and Turkey – including regional variants but excluding plus-one channels and pure over-the-top (OTT) services.

To talk to TVT about how to navigate the complexities of the evolving European media marketplace, please go to www.tvt.biz or www.digitalmediacentre.com or email us at hello@tvt.biz.

TVT Media is the new global content services powerhouse, formed by TVT’s acquisition of Amsterdam-based DMC (Digital Media Centre) from AMC Networks International in July 2017. One of the world’s fastest growing media services companies, TVT brings an exciting new approach to content services with the industry’s most complete, end-to-end content management, media logistics and distribution offering.

TVT is deploying next-generation IP cloud technologies and leading-edge media management approaches that enable it to address the complexities of packaging, versioning, managing and delivering content for the dynamic international linear, on-demand and online entertainment market.

Headquartered in London, with operations in Amsterdam, Tokyo, Singapore and Sydney – and a dedicated software development centre in Krakow – TVT is built on an ethos centred on customer excellence and innovation. From A+E Networks and Discovery Communications, to the BBC and Fox Networks Group, to Netflix and Sony Pictures, TVT is trusted by the industry’s biggest names to enrich and manage tens of thousands of hours of content, serving millions of viewers every day.

Media contacts:
Hugh Filman/ Darcie Farrell
Platform Communications
T: +44 (0) 20 7486 4900
hugh@platformcomms.com/ darcie@platformcomms.com
83 Marylebone High Street, London, W1U 4QW

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release TVT Media research shows huge diversity of European broadcast languages, with 61 languages across the EU and Turkey here

News-ID: 796083 • Views:

More Releases from TVT

ITV selects TVT for unified global media services
TVT, the global content services provider, has announced that it has been selected by ITV, the UK’s leading commercial broadcaster, to provide a comprehensive content management platform for the UK and international markets. TVT will manage media logistics, content preparation and access services across all ITV’s platforms, linking closely with the ITV team and its partners to process more than 35,000 hours of content per year – including volumes being
New TVT report identifies key challenges TV operators face when expanding into international markets
New TVT report identifies key challenges TV operators face when expanding into i …
Whitepaper tackles the demanding ‘art’ of localising video content for broadcast and streaming in new territories Report highlights opportunities being driven by massive global growth in over-the-top (OTT) TV and video on demand (VOD) Paper offers examples of cultural hurdles and compliance issues that can impact operators London, Tuesday 20 June – TVT, the managed media services provider, has today announced the release of a new report outlining the key video content localisation
TVT launches Access Services arm and reveals plan for a new LA office amid surging revenue growth
TVT launches Access Services arm and reveals plan for a new LA office amid surgi …
TVT leverages international experience while bringing in leading expert to build out services addressing hearing- and sight-impaired audiences Plan to open new office in Los Angeles reflects growing demand for TVT services from US-based global players looking to move into overseas markets 50% annual revenue growth feeds TVT expansion into new areas and markets TVT, the managed media services provider, has today announced a major expansion that includes the launch of a full

All 4 Releases


More Releases for Europe

2019 Strategy Consulting Market Analysis | McKinsey, The Boston Consulting Group …
Strategy Consulting Market reports also offer important insights which help the industry experts, product managers, CEOs, and business executives to draft their policies on various parameters including expansion, acquisition, and new product launch as well as analyzing and understanding the market trends Need for strategic planning in highly competitive environment and to develop business capabilities to meet & exceed the emerging requirements are the major drivers which help in surging
Strategy Consulting Market 2025 | Analysis By Top Key Players: Booz & Co. , Rola …
Global Strategy Consulting Market 2019-2025, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. The key players covered in this study McKinsey , The Boston Consulting Group , Bain & Company , Booz & Co. , Roland Berger Europe
Digital Strategy Consulting Market is Thriving Worldwide with Deloitte, McKinsey …
A Digital Strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy. A digital strategy is often characterized by the application of new technologies to existing business activity and focus on the enablement of new digital capabilities to their business. A new report as a Digital Strategy Consulting market that includes a comprehensive analysis
Strategy Consulting Market 2019: By McKinsey, The Boston Consulting Group, Bain …
This report studies the global Strategy Consulting market, analyzes and researches the Strategy Consulting development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like • McKinsey • The Boston Consulting Group • Bain & Company • Booz & Co. • Roland Berger Europe • Oliver Wyman Europe • A.T. Kearney Europe • Deloitte • Accenture Europe Get Sample Report@ https://www.reporthive.com/enquiry.php?id=1247388&req_type=smpl&utm_source=AB Market segment by Type, the product can be split into • Operations Consultants • Business Strategy Consultants • Investment Consultants • Sales and
Strategy Consulting Market Analysis 2018: McKinsey, The Boston Consulting Group, …
Orbis Research Present’s “Global Strategy Consulting Market” magnify the decision making potentiality and helps to create an effective counter strategies to gain competitive advantage. The global Strategy Consulting status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Strategy Consulting development in United States, Europe and China. In 2017, the global Strategy Consulting market size was million US$ and it is expected to reach million
Influenza Vaccination Market Global Forecast 2018-25 Estimated with Top Key Play …
UpMarketResearch published an exclusive report on “Influenza Vaccination market” delivering key insights and providing a competitive advantage to clients through a detailed report. The report contains 115 pages which highly exhibits on current market analysis scenario, upcoming as well as future opportunities, revenue growth, pricing and profitability. This report focuses on the Influenza Vaccination market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This