Growing Consumer Preference for Healthy Food Products Fuels Growth in Demand for Spoonable Breakfast

Consumers across the world are demanding more natural, GMO-free and organic food products in their breakfast meals. A hectic and busy lifestyle is one of the significant elements that is pushing consumers towards increasing the consumption of ‘grab and go breakfast’ across the globe.

Although consumers typically prefer ready-to-eat food and drinks in their breakfast, they are not ready to compromise with the source of ingredients. This is one of the key reasons that the global liquid breakfast market has been growing tremendously since last few years.

Key Manufacturer Strategies to Support Huge Global Demand for Liquid Breakfast Products:

Introduction of products with reduced sugar and no artificial flavours / added colours, Elimination of undesirable ingredients such as artificial dyes and preservatives, Shift towards more natural and organic ingredient sources, Increased venture capital funding to identify upcoming brands, Acquisition of disruptive health and wellness brands

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The global liquid breakfast products market is segmented on the basis of product type into liquid breakfast (Milk and Cereal Based Breakfast, Drinkable Yoghurt, Vegetable Liquid Soup, Chilled Soup) and spoonable breakfast. The spoonable breakfast segment is expected to grab the maximum market share – around 55% in 2017 – and is estimated to reach a market valuation of US$ 103.2 Bn by 2027 end.

The global liquid breakfast products market is divided on the basis of packaging type into pouches, cups and tubs, bottles, carton packaging and cans. Cups and tubs are expected to grow 1.9x in terms of revenue in the global liquid breakfast products market. With a 6.6% CAGR, the cups and tubs segment is the largest segment in terms of revenue in the global market followed by the pouches segment at 6.3% CAGR.

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The global liquid breakfast products market has been studied across the seven key regions of North America, Latin America, Asia Pacific Excluding Japan, Western Europe, Eastern Europe, Japan, and Middle East & Africa. Western Europe is projected to be the most attractive and dominant regional market in the global liquid breakfast products market during the forecast period, accounting for a revenue share of 26.8% by 2027 end.

More than 15 key players and their performance in the global liquid breakfast products market have been featured in this report. Companies profiled include Sanitarium Health & Wellbeing, Danone, The Hain Daniels Group Limited, Campbell Soup Company, Tio Gazpacho LLC, Soupologie Limited, Kellogg Co., MOMA Foods, Weetabix Ltd., Nestle S.A., General Mills Inc., Quaker Oats Company, Müller UK & Ireland, Chobani, LLC, The Kraft Heinz Company, and The Billington Group.

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