Email Applications Market: Driven By Increasing Focus On User-Centricity
Email applications are based on shared directory messaging platforms, which offer few functionalities including directory integration, message encryption, access protocol, and authentication and custom domains.
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The global Email applications market was valued at USD 4,197.4 Mn in 2014 and is expected to expand at a CAGR of 4.1% during the forecast period.
The global email applications market is classified based on deployment segment as public cloud and on-premises. The public cloud sub-segment was valued USD 1,122.5 Mn in 2014 and is anticipated to register a CAGR of 16.6% during the forecast period.
Enhancement of end-user experience due to additional features that offer increased security such as efficient junk mail filtering, blocking external content like web bugs and downloaded images and data from foreign sites, and rejection of executable attachments are propelling growth of this market.
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Among the regions, North America was the largest market for Email applications and held the largest share of the total Email applications market in 2014. This growth is primarily attributed to the fact that majority of the population in North America is tech-savvy and engaged in online Email activities.
In addition, the advent of consumer centric Email applications by leading providers is further contributing to growth of this market.
Asia Pacific is anticipated to register substantial growth during the forecast period as several leading players are setting up offices in this region in order to increase focus on expanding their business. This offers potential growth opportunities for the Email applications market during the forecast period.
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