iPhone Screen Guard Expected to be the Largest Segment by Product Type in the Global Apple Accessories MarketThe global Apple accessories market is expected to grow at 4.6% CAGR over the forecast period, 2016-2020. Demand is expected to remain strong in China, where rapid adoption of smartphones, combined with an increasing preference towards the ‘Apple’ brand is pushing sales. The market in China is expected to grow at 8.5% CAGR through the forecast period. Globally, the demand for Apple accessories is expected to be positively influenced by the growing BYOD trend.
Weak distribution channels in emerging markets have remained a longstanding challenge for manufacturers. However, popularity of e-commerce and focus on creating alternative distribution channels have positively impacted Apple accessories sales in emerging markets. The steady growth in these markets is expected to offset weak demand in developed markets of the U.S. and Europe. Apple accessories sales in Asia will be driven
by rising popularity of e-commerce websites and apps.
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Future Market Insights identifies that undefined standards in terms of components and technology have led to price and product differentiation. The report reveals that iPhone screen guards will continue to be the most-sought after accessory among consumers.
iPad cases and iPad screen guards are expected to remain the other lucrative product types. Collectively, these three product segments accounted for over 50% revenue share of the global market in 2016, and the status quo will remain unchanged throughout the forecast period.
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North America will continue to be the most lucrative market, with the US leading total sales. The North America Apple accessories market was valued at US$ 1.93 Bn in 2016, with the US accounting for US$ 1.38 Bn in revenues. Future Market Insights projects the North America market revenues to increase at a CAGR of 4% CAGR through 2020.
3M, Bose Corporation, Western Digital Corporation (SanDisk), Logitech, Otter Products, LLC., Decoded, Adobe, Bang & Olufsen, Incase and ACCO (Kensington Computer Products Group) are the key manufacturers operating in the Apple accessories market globally.
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FMI’s research and consulting services help businesses around the globe navigate the challenges in a rapidly evolving marketplace with confidence and clarity. Our customised and syndicated market research reports deliver actionable insights that drive sustainable growth. We continuously track emerging trends and events in a broad range of end industries to ensure our clients prepare for the evolving needs of their consumers.
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