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APAC – The Present and Future of the Global ATM Market
The APAC region has a market share touching 47% of the ATM market in 2017 and this is likely to rise in the days ahead. The improvement of rural banking networks in this populous continent has led to a major focus on financial inclusion. Therefore, the ATM market has made its presence felt in rural and far-flung reaches across APAC nations. In the year 2016, a fifth of the total ATM card holders residing in rural areas were from the APAC region. In addition to this, regional governments are working overtime to simplify rules and regulations pertaining to financial markets. Several policies have been set up with the explicit purpose of increasing ATM use. For e.g. – Banks provide ATM cards to all people having an account with them.
15” and Below Segment to Dominate but Higher Growth Projected in the Above 15” Segment
The 15” and below screen size segment is more than three times the size of the above 15” screen segment at present and is unlikely to cede this commanding lead anytime soon. Nonetheless, a higher CAGR of 8.5% is predicted to be in the above 15” segment and key stakeholders in the ATM market are advised to take this into account. The above 15” segment is anticipated to push past US$ 7.5 billion by end 2022.
Off-site ATMs More Popular than Onsite ATMs
Offsite ATM machines are more desired than onsite ATM’s in the ATM market as they are conveniently located in multiplexes, shopping malls, and entertainment centers, making access easy and convenient. They serve the purpose of an ATM much better than onsite ATM’s located at or near a bank premises. The offsite ATM segment is estimated to be worth just under US$ 22 billion by the end of the study period. Nonetheless, companies must not overlook onsite ATM’s entirely in favor of offsite machines.
Global ATM Market: Competition Dashboard
The companies profiled in the PMR report on the ATM market are NCR Corporation, Dibold Nixdorf, Hitachi-Omron Terminal Solutions, GRG Banking, Fujitsu Frontech, Triton Systems of Delaware, Nautilus Hyosung Corp., HESS Cash Systems GmbH, Oki Electric Industry Co., Intertech Bilgi, AU Optronics Corp., KYOCERA Corporation, Mitsubishi Electric Corporation, Sharp Electronics Corporation, and Tianma Micro-electronics Co.
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Global ATM Market: Key Insights
Global ATM providers can focus their energy on the dynamic APAC region led by the economic powerhouses of China and India as both their economic growth rates and that of the overall ATM market there is very high. In addition, ATM manufacturers can try to strengthen their distribution channels and technology support services to improve their market shares here. Lastly, banks and financial institutions should work on multivendor application and middleware software and develop ATM machines compatible with multi-vendor ATM software.
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