Global Animal Medicated Feed Market: Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 2012-2016 and Forecast 2017-2023

Animal medicated feed is the combination of animal feed with some medicinal substances, which are used for improving the quality of the feed, development of the immune system in animals, and other nutritional aspects for improving the growth and reproduction rate of the animals. In medicated food, the medicinal substances are mixed in minute quantities with the animal feed or water. Medicated food is commonly administered to the animals for improving the animal health, feed efficiency, and increases the production of healthy animal meat and other dairy products. Medicated food is manufactured with the proper prescription and it should be withdrawn if any adverse effects associated with the feed.

The global animal medicated feed is growing at a significant CAGR due to increase in the pet animal ownership. Moreover, rise in the population preferring for healthy meat and other dairy products, increase in the prevalence of zoonotic and foodborne diseases in animals, (according to European Food Safety Authority (EFSA), approximately 320,000 cases of zoonotic and foodborne diseases occur every year in Europe countries), and increase the expenditure on animal welfare might bolster the animal medicated feed market over the forecast years. In addition, lack of nutrients in feed due to soil pollution, shifting of the livestock industry to the organized sector from unorganized sector, and increasing focus on commercialization of animal processed products expected to fuel the animal medicated feed market growth over the forecast years. However, lack of awareness about the animal medicated feed in developing and undeveloped countries, decreasing usage of antibiotics due to government regulations, adverse effects associated with the medicated feed, and stringent regulatory policies for the approval of animal medicated feed might hamper the animal medicated feed market over the forecast period.

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Animal medicated feed market is segmented on the basis of product type, route of administration, animal species

Based on the product type, animal medicated feed market is segmented into the following:
• Antibiotics
• Anti-Oxidants
• Vitamins & minerals
• Amino acids
• Enzymes
• Others

Based on the route of administration, animal medicated feed market is segmented into the following:
• Oral
• Orally via feed
• Orally via water
• Parenteral

Based on the animal species, animal medicated feed market is segmented into the following:
• Poultry
• Canine
• Cattle
• Equine
• Swine
• Fish/Prawns
• Others

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Global animal medicated feed market is in growing stage as several local and international players are actively involved in development and launching of various nutritional and medicated products which help in the improvement of animal health and production of meat and dairy products. In addition, various key strategies followed by the companies include acquisitions and mergers, collaborations, and product expansion around the globe, to increase company’s animal medicated feed market share in the forecast years. For instance, in June 2017, Nutreco acquired the Hi-Pro Feeds and combined the business in North America region and trade under the name Trouw Nutrition. In addition, in June 2016, ADM Animal Nutrition launched the Proplex DY, a high-quantity protein product used in the swine diet. Moreover, establishing the joint ventures between the companies also expected propel the animal medicated feed market. For instance, in March 2017, DSM and Evonik established a joint venture for the development of omega-3 fatty acid products used as animal nutrition, which is derived from marine algae.

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Geographically, animal medicated feed market is segmented into the following regions viz. Asia Pacific, Europe, North America, Middle East & Africa, and Latin America. North America animal medicated feed holds a dominant share followed by Europe and Asia Pacific. North America holds a dominant share owing to increase in the adoption of pet animals (according to ACSPA, about 3.2 Mn animals are adopted every year in the U.S.), rise in the awareness about the animal medicated feed, and increase in the prevalence of zoonotic diseases in the North America region expected to propel the animal medicated feed market growth in the North America region. Europe holds a key share in the animal medicated feed market owing to increase in the expenditure on animal welfare, farming of aquatic animals in Europe countries such as Norway, Ireland, U.K. etc., and increase in the preference for healthy meat and dairy products in Europe countries. Asia Pacific growing at significant rate due to increase in the population preference for healthy meat and dairy product majorly in India and China, rise in animal population and increase the adoption of pet animals.

Some of the players in animal medicated feed market are ADM Animal Nutrition, Inc. (Archer Daniels Midland Company) (U.S.), Cargill Inc. (U.S.), Nutreco N.V. (Netherlands), Zinpro Corporation (U.S.), Alltech Inc. (U.S.), Zivo Bioscience, Inc. (U.S.), Koninklijke DSM N.V. (Netherlands), Evonik Industries AG (Germany), Boehringer Ingelheim GmbH (Germany), Novozymes (Denmark), and BASF SE (U.S.) to name a few.

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