Data Storage Market - Spurred by Increasing Presence of Leading Enterprise Data Storage Providers and Declining ASPs of Consumer Storage Devices

Data storage is a repository where business and consumer information is stored for a period of time as per the requirement of the user. Consumer storage devices are portable in nature, which enables consumers to retrieve their data irrespective of the location and time.

Enterprise storage stores operational data of enterprises through interconnected network of enterprise storage devices. Enterprise storage includes flash array and hard disk, software defined storage, cloud-based storage and hyper-converged infrastructure. Enterprise data storage has witnessed traction in its adoption in the IT industry as a primary solution for disaster recovery.

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The Middle East regions are witnessing digital transformation currently. This is primarily attributed to the increasing presence of leading data storage providers, such as IBM Corporation and Microsoft Corporation, in these regions, which offer services such as mobile integration, hybrid cloud storage and data analytics.

Continuous decline in the prices of consumer storage devices, such HDD (hard disk drive) and (solid-state drive) SSD, is further promoting growth of the data storage market currently. Development of the 3D NAND technology has been a game-changer for the consumer storage industry, resulting in the rise in SSD capacities and decline in prices.

Increasing market presence of regional players in majority of the countries is further cementing competition and, in turn, leading to the reduction in the average selling price of consumer storage devices.

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Advancements in information and social technology have paved the way for unabated data growth.

Introduction of high-performance computing solutions with minimum complexities is the key focus area for vendors in the enterprise data storage market.

Key players in the Middle East data storage market include IBM Corporation, Microsoft Corporation, VMware Corporation, Hewlett-Packard Enterprise Co., NetApp Inc., Open Text Corp., Sandisk Corporation, Hitachi Data Systems Corporation, EMC Corporation, and Nexenta Systems, Inc.

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