Press release
Omni-Channel Commerce Platform Market to Reflect Impressive Growth Rate During 2017 – 2025
Retail omni-channel commerce platform is a cross-channel business model that retail companies use to improve their customer experience. In addition, omni-channel is a multi-channel sales approach that provides the consumer with an integrated shopping experience. A retail omni-channel approach accounts for each platform and device a customer will use to interact with the company. This knowledge is then used to deliver an integrated shopping experience. Companies using this technique align their messaging, goals, objectives, and design across each channel and device.
Rapid adoption of e-Commerce in the retail industry anticipated to boost global market revenue growth
e-Commerce is witnessing a significant rise in adoption across both developed and developing countries across the world. Global sales via the online platform is on a robust growth trajectory with a burgeoning internet penetration and increased smartphone adoption. e-Commerce being one of the major channels in the omni-channel commerce platform ecosystem, has a direct effect on the global retail omni-channel commerce platform market growth. Top retailers have already adopted the retail omni-channel commerce platform to provide a seamless shopping experience to their customers. With advanced technologies and necessary resources easily available today, small and medium sized retailers are also expected to start investing in this software to sustain in the global market. Also, large-scale penetration of the internet has had an overall impact on the retail industry as it has boosted the global e-Commerce market. To compete with leading and well-established top e-tailers, retailers will need to adopt a robust omni-channel commerce platform that links their store with their own online channel.
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According to a recent market report published by Persistence Market Research titled “Retail Omni-Channel Commerce Platform Market: Global Industry Analysis (2012 – 2016) and Forecast (2017 – 2025)” the global retail omni-channel commerce platform market was valued at US$ 2,965.3 Mn in 2016 and is expected to register a CAGR of 19.9% from 2017 to 2025 to reach a market valuation of US$ 14,987.5 Mn by the end of the forecast period in 2025. Increasing consumer demand for advanced technologies and enhanced experience by mobile applications are major factors driving revenue growth of the global retail omni-channel commerce platform market.
Persistence Market Research Recommendations
Retailers need to combine their multiple commerce channels into a single channel to address the growing needs of their customer base. This integrated channel would provide solutions to errors in order management, network failure,
Retailers need to set up cross functional teams to implement their robust omni-channel strategy. These teams will enable a retailer to implement functions such as managing supply-chain finance, brick and mortar operations, strategic planning, e-Commerce and IT.
Retail omni-channel commerce platform providers should deploy the services of the software over cloud as it enables an efficient connectivity between all the channels.
Retailers need to strategize their supply chain process and return process of products very efficiently as these are the most difficult tasks to manage while shifting to a comprehensive omni-channel platform. In addition to this, small and medium sized retailers should also start adopting the platform for satisfying the needs of their diverse customer base to sustain in the global market.
Download TOC: https://www.persistencemarketresearch.com/market-research/retail-omni-channel-commerce-platform-market/toc
Segmental Forecast
The global retail omni-channel commerce platform market is categorized on the basis of deployment type, industry, solution and region. On the basis of deployment type, the market is segmented into SaaS and On-premise. On the basis of solution, the market is segmented into e-Commerce, Order Management and Others. On the basis of industry, the market is segmented into FMCG, Apparel and Footwear, Consumer Electronics, Hospitality, and Others.
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