Youth and Amateur Adult League Sports Software: Market Shares, Strategies, and Forecasts, Worldwide, 2017 to 2023

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The global market for youth and amateur adult league sports software is slated to expand at a promising pace in the next few years. A significant change in perception towards a variety of sporting activities is expected to provide a massive positive influence to the market. Rising number of participants and an ever larger rise in clubs and sports teams are adopting youth sports software to be able to make the process automated and improve it on fronts such as process registration, coaching management, scheduling, and web site construction.

The rising shift towards effective people management and the increased realization of the need to ensure that teams are organized and communication is seamless are compelling many teams and sports leagues to adopt youth and amateur league sports software in the coming years. The rising demand is encouraging vendors to introduce customized software solutions to effectively cater to the specific needs of end users.

Worldwide youth sports software markets are poised to achieve significant growth and enormous market consolidation as youth and recreational teams move to automated process
The youth sports software is sold or given away free to teams, leagues and tournaments. Often a league will distribute the software to teams, clubs, or tournaments. Sometimes teams and clubs buy the software directly. A lot of youth sports software had been homegrown functionality bolted onto a stable platform. This homegrown small market software has basically become outdated, slated to be replaced with packaged, licensed or cloud software that is more robust.

The youth sports software provides registration and payment collection. The payment collection aspect of the software is sometimes important because it creates a way to collect a transaction fee that is used to pay for the software and provide continuing revenue to the provider.

The primary purpose of youth and adult sports team software is to deliver robust, automated process for the registration, scheduling, web site construction, coaching management, communication, tournament play, and video coaching that are needed to run a team effectively. Transaction management and fee collection are key aspects of some of the software.

Active solutions based on transaction payments are often available at no additional cost to the teams and parents of players. Transaction fee basis provides a revenue model that makes the availability of the app free.

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Integration of a variety of technologies is the functional direction of market development as vendors seek to build out a platform. As companies try to build out specialized payment processing, registration, scheduling, and team communications capability, the platforms become very complex and difficult to change. The classic software problems associated with integration of different software modules begin to plague systems developers. The platform can include a lot of different functions illustrated below.

Sports Software
Club Management
Sports Websites
Sports Technology
Team Roster Software
Team Registration Management
Volunteer Management Software
Travel Team Marketing
Travel Team Advertising
Flexible payment options.
Users can choose from various payment methods
Pay by check or by credit card
Track cash payments
Make payment on account
Provides an advertising base for retail outlets

Youth sports package software often generates revenue by taking a small percentage of the transactions that are run through the software by the teams. Standard software licenses are also used to pay for the software. A third revenue model depends on an annual fee per registration. In some cases, the fee is $50 per web site and an additional $299 annually A vendor typically charges $2.50 per registrant. Custom graphics are available for $599 typically. Software license revenue is a market factor. SaaS applications are sure to emerge as cloud computing becomes more relevant to the software industry.

Several youth team software vendors provide web site design tools, other vendors permit users to work with a graphics team to support building the appropriate design. Most vendors offer premium features to make them available in high end web sites. This includes text messaging, team, and effective communications capability.

A very few vendors are specialists in payments processing. Credit card processing is an important part of running an team. The teams revolve around shared use of fields, courts or ice. Payments processing provides a way to collect the money easily, providing a base for the team.

Most youth team software is available with an initial free trial. This lets people try out the web site for an organization. The strength of the software is the player registration process. Other vendors have strength in payments processing. Still others specialize in the web site design. A vendor that provides the best registration software considers it the bread and butter for the company.

Communication is a more elaborate software requirement and that is being upgraded by most vendors. Vendors work to make their software customizable. Vendors permit users to ask questions specific to the league, they can add an additional fee to be collected during the registration process.
“Vendors are making acquisitions to make the software able to provide a large set of capabilities. Modules brought in from different companies and developers are difficult to integrate into a functioning platform. Frequently functionality brought in from an acquisition is torn down and rewritten to make it conform to a platform standard.”

Market growth comes from increased benefits of organization in youth sports leagues. Travel teams and tournaments are in vogue. These do not happen in a consistent manner unless there is automated process in place. Automated process is just better for making a team function smoothly, eliminating vast amounts of politics. Shared resource is always a problem, having automated management is better. Once one aspect of the team management is automated, there is demand to automate all the processes across the board leading to plenty of consolidation and acquisitions in this market.

In a $9 billion U.S. youth sports market, the software for youth and amateur adult league teams at $1.2 represents only a portion of the total spending on the market. This is a nascent market, there is no end in sight, markets are expected to reach $6.9 billion by 2023. Sports teams will continue to get more organized and depend on software to provide increased management efficiency.

Companies Profiled

Market Leaders

ACTIVE Network / ACTIVE Sports
NBC Sports / SportsEngine
Time / Sports Illustrated Play
TeamSnap
EZFacility
Blue Star Sports
Hudl
Affinity Sports
Dicks / Blue Sombrero
Cogran Systems

Market Participants

Affinity Sports
Atheletrax / mysportsort
Bear Dev
BenchBucket
Catapult
Coach Logic
Cogran
Easyteammanager

Key Topics

Youth Sports Software
Recreational League Sports Software
Amateur Adult League Software
Youth Sports Coaching
Sports Team Refistration
Sports Wearables
Travel Teams

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