Tablet Market : Comprehensive Evaluation Of The Market Via In-Depth Qualitative Insights

According to a new report, global tablet shipments are projected to increase at 9.1% CAGR through 2026. In terms of value, the global tablet market is expected to reach nearly US$ 600 Bn by 2026.

Nearly 193 million iOS tablets were shipped in 2016, whereas Android and Windows collective shipments were valued at 226 million. However, during the forecast period 2016-2026, Android tablets will witness the highest growth rate, owing to their low price and popularity, especially in emerging markets. In 2017, total tablet shipments are estimated to surpass 455 Mn units.

Global demand for tablets is going through a period of sluggish growth, as large screen smartphones continue to find favour among consumers. However, commercial segment is expected to offer the next wave of growth to vendors, as businesses move away from PCs to detachables.

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The growing proliferation of laptop-tablet hybrids is eating into the markets share of tablets. The ever-increasing size of smartphones is not helping the cause of the tablet industry.

Another key factor that can impede the growth of the market is low upgrade cycle. As is the case in the smartphone segment, consumers are not showing the same level of eagerness to upgrade their existing tablets. Long replacement cycles can restrain demand for new tablets during the forecast period.

Screen size is an important buying decision for consumers, and as above 6-inch smartphones become ubiquitous, tablet vendors are finding it difficult to promote size as their USP.

Bigger display sizes can be a luring factor for brands, as in the smartphone segment, above 6-inch phones come with a hefty price tag. Consumers in Tier II and Tier III cities in India use their phones to watch movies and videos in the absence of a PC.

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Apple Inc. remains the largest player in the global tablet market. It held a revenue share of nearly 26% of the global market in 2016. Samsung is the second biggest player in the market with over 15% market share. Micromax is the third largest player, while the rest of the market share is dominated by the likes of Lenovo, Asus, Xiaomi, Acer, and Huawei.

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This release was published on openPR.