Astellia and Three UK team up to drive customer experience in all telco cloud network
In order to maximize network resource utilization, reduce operation and maintenance (O&M) costs and be better equipped to respond to future industry changes, Three UK developed the network transformation strategy aiming to fully virtualize its traditional networks using NFV/SDN.
Astellia’s vProbes-based virtual monitoring solution is designed to effectively monitor traffic within the virtual infrastructure of Three UK’s network, raise alarms for performance degradation and troubleshoot issues. The solution will interface with the NFV orchestrator which controls the integration of new network services and virtual network functions into Three’s virtual framework.
Based on a big data architecture, Astellia’s solution will provide comprehensive network, subscriber and service analytics to improve customer’s quality of experience. The solution will support Customer Experience Management (CEM) use cases that will be used by multiple teams from across the business. They will address topics such as churn prediction, usage-based segmentation and customer experience for voice services (VoLTE, VoWiFi, etc.), video streaming, web browsing and messaging.
“Our customers are at the heart of everything we do. We were the first UK network to introduce all you can eat data and we let our customers roam abroad at no extra cost in 60 destinations,” says Adam O’Keeffe, Head of OSS Transformation at Three UK. “Astellia’s technology will help build upon our already excellent customer experience by deploying the capability to monitor the performance of services and customer experience on our new virtualized technology.”
“Customer experience management becomes even more critical with the emergence of on-demand and virtualized services. We are looking forward to accompanying Three UK achieve the efficiency and agility they seek with their shift towards network virtualization, help them strengthen customers’ perception of their network and maximize the value extracted from network and subscriber intelligence,” highlights Sebastien Schultz, Managing Director Europe at Astellia.
Three is a communications company. We are focused on making mobile better for everyone. We want to give customers a quality mobile experience and address the industry issues that frustrate them. We continue to look at ways of improving the experience we offer our customers. Three carries 39% of the UK’s mobile data. Our network covers 98% of the UK population. Three UK is a member of CK Hutchison Holdings, which also has investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam. Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 347 retail stores. For more information visit three.co.uk
Astellia is a leading provider of network and subscriber intelligence enabling mobile operators to drive service quality, maximize operational efficiency, reduce churn and develop revenues. Its vendor-independent real-time monitoring and troubleshooting solution optimizes networks end-to-end, from radio to core. Astellia’s unique blend of products and services provides automated optimization, actionable geolocated insights and big-data analytics to Network Operations, Service Operation Center, Customer Care and Marketing teams. Astellia has close partnerships with more than 120 telecom operators. Headquartered in France, Astellia is based in Canada, Lebanon, Morocco, South Africa, Spain and the USA. Follow Astellia: astellia.com, LinkedIn and @Astellia_news.
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