Press release
Asia Pacific to Contribute Maximum Revenues toward Broadcasting Equipment Market
The broadcasting equipment market in APAC region was valued at US$ 2487.5 Mn in 2015 and is expected to register a CAGR of 8.1% from 2016 to 2024. The growth of broadcasting equipment market in APAC region is primarily driven by convergence of high definition technologies such as 4K with IP. As per the report, 4K services are expected to be available on IP networks over the next four to five years via satellite launching and cable platforms.
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The report has segmented the APAC broadcasting equipment market into traditional TV broadcast, traditional radio broadcast, IP converged broadcasting and asset management systems.
Traditional TV broadcast segment was valued at US$ 1123 Mn in 2015 and is anticipated to register a CAGR of 8.1% during the forecast period (2016–2024). The traditional radio broadcast segment was valued at US$ 544 Mn in 2015 and is anticipated to register a CAGR of 7.5% during the forecast period. The IP converged broadcasting is projected to be the fastest growing segment in APAC broadcasting equipment market, exhibiting a CAGR of 10.0% during the forecast period.
Broadcasting equipment are used to transmit audio-visual content over TV, radio and IP network. Radio broadcasting is long distance transmission of audio signals through radio waves. Radio broadcasting is carried out using various devices and equipment such as audio console, intercom, microphone, speaker, sable, transmitter, and receivers. Audio console are used to control and change the dynamics of audio signals, while intercoms allow for two-way communication between users.
The APAC broadcasting equipment market is highly influenced by the ongoing trend of rising adoption of open architecture solutions. These solutions are compatible with multiple standards that offers the flexibility to media and production houses.
Consumers, especially in APAC region, prefer access to audio-visual content over multiple devices such as tablets, smartphones and desktops. OTT players such as YouTube, Netflix, and Amazon Prime offer multimedia content that can be accessed across various platforms. This is a major factor driving growth of the market.
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The APAC broadcasting equipment market was valued at US$ 2487.5 Mn in 2015 and is expected to expand at a CAGR of 8.1% during the forecast period (2016–2024).
On the basis of equipment type, the APAC broadcasting equipment market is segmented into traditional TV Broadcast, traditional radio broadcast, IP converged broadcasting and asset management system.
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