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Portable Battery Pack Market : Structure and Overview of Key Market Forces Propelling Market
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Key findings in the report, titled “Power Battery Pack (Power Bank) Market: Global Industry Analysis and Forecast, 2016-2024,” predict that consumers will remain more inclined towards power banks with higher storage capacity. Concurrently, the report estimates that about 200 million units of power banks with 5000-7500 mAh capacity were sold globally in 2016. In the years to come, demand for power battery packs with even higher capacity will grow robustly, compelling power bank manufacturers to extend their product portfolio for 7500-10000 mAh and above 10000 mAh capacity power banks. By the end of 2024, power banks with more than 10000 mAh capacity are likely to get sold at the fastest rate across the globe.
Soaring Demand for Li-Ion & Li-Polymer Power Banks
Similar to their prevalence today, Lithium-ion (Li-ion) power banks will remain to be the dominant type of power battery packs being preferred by consumers. Efficiency of Li-ion batteries in charging and transmitting power will keep factoring the growth in global demand for Li-ion power battery packs. Through 2024, every second power bank that will be sold globally will be equipped with a Li-ion battery. However, popularity of Li-ion power battery packs will contested with rising preference to Lithium-polymer (Li-polymer) power banks. By 2024-end, nearly 500 million units of Li-polymer power battery packs are anticipated to get consumed, globally.
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More than two-third of global power bank revenues amassed between 2016 and 2024 will be accounted by smartphones and mobile phones. Prominence of mobile phones over other multimedia devices is less likely to cease in the future. Leading smartphone manufacturers have also entered the global power battery pack market by offering a range of power bank products, with an intention to specifically cater to their customers. Tablets will remain second-most prominent product for use of power battery packs. In 2016, power battery packs used by tablet users exceeded 150 million units in volume. Over the assessment period, the report projects a healthy growth in global power bank revenues accounted by tablets.
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Global demand for high-priced power battery packs will gain traction, compared to low-priced and mid-priced power banks
Asia-Pacific (APAC) will remain the most lucrative region for production as well as consumption of power battery packs
The APAC power banks market will be valued over US$ 7.8 billion by the end of 2024
Majority of key players in global power banks market, which include BYD Company Limited, Simplo Technology Co. Ltd., Sony Corporation, and Panasonic Corporation are based in APAC countries such as China, Taiwan and Japan
US-based power bank manufacturers such as mophie, Inc., Cheero USA, Inc., Anker Technology Co. Limited., Energizer Holdings, Inc. and Braven LC – INCIPIO Technologies, Inc. are playing an instrumental role in consolidating North America’s presence in global power battery packs market
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