Programmatic Advertising Platform Market Foraying into Emerging Economies

Persistence Market Research (PMR), in its report, projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025. In 2016, the market was evaluated at US$ 1,926.4 Mn, and is further estimated to reach nearly US$ 30,000 Mn by 2025-end.

Surging Utilization of Mobile Advertising to Propel Growth

With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video. There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements. The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying, reaching precise audiences with highly relevant messages. This is further estimated to propel market growth.

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The global programmatic advertising market is estimated to be valued at nearly US$ 3,000 Mn by 2017 end and is projected to reach close to US$ 29,800 Mn by 2025 end. Sales revenue is expected to increase at a CAGR of 33.3% during the forecast period (2017–2025).

Increasing growth of the mobile market contributing to the expansion of the programmatic advertising platform market in North America

People carry their phones with them pretty much constantly throughout the day and keep them beside their beds all over the night. Mobile phones are estimated to create significant opportunity to increase programmatic spending. As the mobile market grows, mobile advertising will be used on a wider scale and there is a greater demand for more sophisticated technology. Mobile is getting closer to replacing desktops as ‘the first screen’ programmatic technology confidently making its way to mobile phones. The emergence of new ways and tools to monitor and measure relevant data on mobile devices is affecting bright prospects for programmatic mobile video. For example, Facebook is currently playing a significant role in the rise of mobile programmatic.

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North America to be Largest Market for Programmatic Advertising Platform by 2025-End

North America is projected to be the largest market for programmatic advertising platform, followed by Europe and Asia Pacific (APAC). Market in this region will account for revenues worth US$ 1,683.30 Mn in 2017, and is further estimated to surpass US$ 13,000 Mn by 2025-end. However, Middle East & Africa (MEA) is anticipated to register fastest growth in the global programmatic advertising platform market, followed by Latin America.

Based on transaction mode, real-time bidding segment will remain preferred in the market during the forecast period. This transaction mode is expected to surpass US$ 16,000 Mn in revenues by 2025-end. In contrast, private marketplace transaction mode is projected to exhibit the fastest expansion at 46.7% CAGR through 2025. This segment is further estimated to create an incremental opportunity of US$ 5,787.71 Mn between 2017 and 2025.

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This release was published on openPR.