Australias Largest Resource Industry Media Group Produces Titles With WoodWing
“In 2007, we recognized the need to streamline our production facilities and so we began our research into a suitable editorial system,” said Greg Tubby, Australian Managing Editor for Aspermont Limited. “We submitted a tender document to various suppliers, and Creative Folks, a WoodWing Authorized Solution Partner in the region, came up with the most ideal solution – WoodWing Enterprise.”
Aspermont Limited produces 17 in-house publications, including its local flagship magazine Australia’s Mining Monthly, established over 25 years ago. The company’s other titles include the 175-year-old Mining Journal, the industry’s leading weekly newspaper produced in the UK.
Aspermont reaches its audience in a variety of ways, delivering content through print, conferencing and online media channels. “That made Enterprise an ideal choice for Aspermont,” said Remco Koster, Managing Director of WoodWing Asia Pacific. “They needed an editorial system that allowed them to seamlessly push their content to any channel, and that’s the strength of Enterprise. Aspermont is a true multimedia company, and WoodWing’s blended media concept fit their needs perfectly.”
“The tender was a little tricky,” said Matthew Green, Managing Director at Creative Folks. “The document called for an editorial solution based around Adobe InDesign that incorporated flat planning and digital asset management. WoodWing Enterprise was the obvious choice, partnered with van Gennep PlanMaker fE and Opix Media Warehouse.”
Officials at Aspermont were quickly sold on Enterprise. “Creative Folks showed us a Web presentation of the proposed workflow and we were convinced,” Tubby said. “We visited the team in Sydney and were very impressed with their professionalism and knowledge of editorial workflows.”
Staffers on both sides say the implementation has gone extremely well. “Aspermont’s editorial, production and IT staff have made our jobs very easy,” said Andrew Lomas, Project/Sales Director at Creative Folks. “Their willingness to learn several new applications and their grasp of the processes involved has greatly influenced the integration of the new system.”
The early results have been impressive. “Our new editorial system has made significant improvements to our production flowchart,” Tubby said. “With a lot less steps in the process, we are really beginning to notice improvements in productivity. I would have no hesitation to recommend Creative Folks and WoodWing.”
About Aspermont Limited
Aspermont’s primary business is in the production of information services through print, conference and online media channels. Aspermont offers its readers independent, newsworthy insight into carefully selected target markets and offers to its advertising partners end-to-end advertising solutions through its superior print and online channels. Aspermont aims to engage efficiency, responsibility and profitability in the provision of information through print, online media and conferencing and other information media.
WoodWing creates the most progressive solutions available on the market for the production of print and online publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing makes the best tools for the best price.
WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific, and Latin America. Customers are served through select partners.
About Creative Folks
For over 30 years Creative Folks Pty Ltd (previously known as Folks Graphics) has been providing high quality products and exceptional services to the creative, advertising, media, publishing and printing industries in Australia. We have built specialist solutions in areas of Digital Asset Management, Publishing & Editorial Systems, PDF & InDesign Workflow, Colour Management, Server Storage, Backup and Archiving as well as Microsoft Active Directory & Exchange integration with Mac OS X. As a result our skills and technical expertise are now recognised by international vendors such as Adobe, Canto, WoodWing, Opix AG, van Gennep, Atempo, HP, Apple and Microsoft to name but a few.
Our philosophy is to work closely with our clients to determine the best solution for their needs. Our passion is to exceed every client's expectations.
WoodWing Asia Pacific
C-2-16 SME Technopreneur Centre 2
2260 Jalan Usahawan 1
63000 Cyberjaya, Selangor Darul Ehsan, Malaysia
Tel. +603 8320 1839
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