Introduction of Innovative Products to Drive Global Coding and Marking Market

Coding and marking equipment are used to print product-specific details on the product. These details are to provide end-users and manufacturers authentic information about the product. Coding includes the printing of manufacturing dates, expiry dates, and the size of the packaged lot among other details. Printing of codes or marks printed on products helps manufacturers to reduce the risk of counterfeiting and protect the brand image among end-users.

Previously, the coding procedure was carried out manually, which was a labor-intensive process and was prone to errors. After the advent of highly reliable coding and marking machinery, it was largely adopted by companies across varied industries.

A report on Coding and Marking Market – Global Outlook and Forecast 2017 – 2022, by Arizton Advisory & Intelligence, states that the coding and marking market is expected to flourish in the future. It also provides the leading trends, driving factors, and restraints that are going to drive the coding and marking market.

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Vendors are increasingly manufacturing coding and marking equipment that are more graphic in nature. They are incorporating better, colorful, and easy-to-use touchscreens to help operators achieve a high level of control and increased productivity through simplified operations on their production and packaging lines. In addition, ink containers are being equipped with self-contained cartridges that have meters for easy and accurate visual assessment of color levels. These advances have helped the global coding and marking market vendors enhance the efficiency of coding and marking equipment. For instance, Hitachi introduced its new UX series in February 2017. This product line incorporates a low-pressure ink return system that pulsates the ink stream. This effectively reduce the air mixing with ink and minimize solvent evaporation, thereby reducing the overall running costs. This system also adds a new cartridge-type system that makes the ink replacement process clean and simple by eliminating the need or pouring fluids. Using this system, right up to the last drop of fluid can be used which results in less wastage. The trend of introducing efficient equipment is likely to gain significant traction during the forecast period and will drive the overall coding and marking market growth.

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Vendors are increasingly introducing marking and coding equipment with better integration capabilities with machinery used on production/manufacturing and packaging lines. This has helped vendors achieve seamless integration across production and packaging lines. Enhanced integration capabilities are helping vendors ensure better coding on the cases tied to the actual package. For instance, Diagraph, in 2016, introduced Allen MLi-TE multi-head thermal-transfer printer that can accommodate up to 12 print heads. This system replaces the traversing technology that requires multiple coders for printing on single-serve sachets. Enhanced and better integration capabilities are factors that are set to gain significant traction in the future and drive the overall coding and marking market revenue.

Vendors have also introduced offline coding systems in the market. An offline printer enhances favorable orientation. It prevents error code printing since the product is already assembled in the appropriate position before the printing starts. In this printing procedure, the products are stacked on the line ready, after which printing is processed. This arrangement can easily increase the throughput. The inking procedure is also efficient. In an offline system, the nozzles spray ink from the top directly on the product. This is not the same in the case of an online system. The online system is adjusted parallel to the line and inking is done across the product. The blotching effect due to excessive ink emissions can be avoided in an offline printer. Low errors can increase the efficiency of output. This is a more suitable option for coding on batches less than 100 products. Companies such as PrintSafe and KBA-Metronic are providers of the offline coding system. The advantage of offline coding over online coding would increase its manufacture and adoption during the forecast period.

Brother Industries, Danaher, Dover, Hitachi, and ITW are the major vendors that are included in the report.

Other prominent vendors in the global coding and marking market include Control Print, ID Technology, Iconotech, Inkjet, Macsa, Matthews International, Paul Leibinger, SATO Holdings, Universal Labeling Systems, Weber Marking Systems, and Xaar.

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