Global Diapers Market is Poised to Reach US$63.2 bn by 2017

Transparency Market Research, in a report titled “Diapers Market – Global Industry Analysis, Market Size, Share, Growth And Forecast 2011 – 2017,” brings to light the fact that diapers are no longer associated only with babies and infants and that the rise in medical conditions such as urinary incontinence has resulted in a growing demand for adult diapers. The report states that the value of the global diapers market is anticipated to reach US$63.2 bn by 2017.

The global diapers market is dominated by a handful of leading players such as Kimberly Clark, SCA Hygiene Products, Unicharm, Kao Corporation, Hengan, and Procter & Gamble. These players are profiled in the research report based on company overview and a SWOT analysis. The SWOT analysis sheds light on the major strengths, weaknesses, opportunities, and threats of these companies with respect to the diapers market.

Factors such as the rise in the aging population, rapid urbanization, an increase in disposable income, the surge in the number of working women, and the falling infant mortality rate in several countries have greatly boosted the demand for diapers across the globe. However, several environmental concerns, the declining men to women ratio, and the drop in birth rate in developed countries threaten to hamper the global diapers market.

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On the basis of type, the diapers market is segmented into cloth diapers, training diapers, disposable diapers, and swim pants. Disposable diapers form the largest product segment of the overall diapers market and this segment comprises super-absorbent diapers, ultra-absorbent diapers, biodegradable diapers, and regular diapers. The recent introduction of biodegradable diapers and the high convenience offered by disposable diapers make this segment the leading one.

The research report studies the overall diapers market demographically, evaluating the demand and consumption on the basis of age and gender. By age, the diapers market is bifurcated into baby diapers and adult diapers. Baby diapers dominate the overall market owing to surging demand. However, adult diapers are soon gaining prominence and will prove to be a strong contender in the overall diapers market. Improving health standards, rising social awareness, and increase in chronic diseases resulting in conditions such as ostomy and urinary incontinence have contributed to the growing demand for adult diapers.

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On the basis of geography, the global diapers market is divided into Asia Pacific, Europe, North America, and Rest of the World. Accounting for a third of the global market, Europe is the largest regional segment. One fifth of the overall diapers market is held by North America. However, the diapers markets in Europe and North America are both nearing saturation and hence growth is anticipated to be slow or nil over the coming years. Asia Pacific, on the other hand, is projected to witness strong growth during the forecast period, recording the highest CAGR from 2011 to 2017.

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