Automotive Film Market 2017- Rapid Urbanization, Increasing Disposable Income, Rising Automotive Production and Sales

Automotive Film is a thin laminate film that can be installed to the exterior and interior parts in an automobile. They provide variety of colors and styles along with high durability, privacy, and protection from harmful sun rays. They are widely used in passenger as well as commercial vehicles on account of rising awareness of fuel and energy saving. Moreover, these films protect interior and exterior of the vehicle from fading and degrading and prevent the glass from shattering during minor accidents.
Some of the prominent factors that positively influence the growth of Automotive Films Market are low setup cost, high durability, easy customization, and availability of color options. Moreover, automotive films are long lasting, easy to repair, and provide safety to the original paint. With the aforementioned reasons, automotive film market is expected to propel the growth of the market over the assessment period, 2017 to 2023. Furthermore, increasing Automotive production & sales and shifting manufacturers focus towards energy saving and cost effective vehicles are predicted to fuel the growth of the market over the forecast period, 2017 to 2023. However, strong regulations regarding the color of window film in many countries are expected to hinder market growth.

Competitive Analysis:
The major players operating in the Automotive Film Market are Avery Dennison Corporation. (U.S.), HEXIS S.A. (France), 3M (U.S.), Eastman Chemical Company (U.S.), Arlon Graphics, LLC. (U.S.), MATERIAL SCIENCES CORPORATION (U.S.), DuPont (U.S.), Garware Suncontrol (India), NEXFIL (U.S.), Johnson Window Films, Inc. (U.S.), Saint-Gobain Performance Plastics (France), Madico, Inc. (U.S.), Kay Premium Marking Films LTD (UK), and others.

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Market Segmentation:
The Global Automotive Film Market is categorized on the basis of type, application, vehicle type, and region. On the basis of type, the market is classified into wrap films, window films, and paint protection films. Window film can be subdivided into ceramic, hybrid, metallized, and dyed films. Based on film types, the window film segment is expected to be the largest segment of the Automotive Film Market over the assessment period. These films help in blocking the UV rays, which help in lowering the inside temperature of the vehicle and reduce the fuel consumption. Moreover, they improve the fuel efficiency by decreasing the load on the engine. Additionally, they provide better safety by preventing the glass from shattering during the accidents.

Paint protection films are predicted to grow with a moderate CAGR on account of increasing prominence about their unique properties. They offer exceptional resistance to stain and scratch, high clarity, superior durability. They are widely utilized on the exterior part of vehicle such as rocker panels, hoods, bumpers, back mirrors, trunks, roofs, and door. Wrap films are commonly used for advertising purpose as they are relatively cheaper than other mode of promotion. Wrap films segment is predicted to grow with a healthy CAGR on account of increasing demand for personalized cars along with the change in consumer lifestyle. Moreover, heavy duty vehicles such as buses and large vans, used for campaigning and tourism activities also use wrap films for advertisement. On the basis of application, the market is segmented into exterior and interior. On the basis of vehicle type, the market is segmented into passenger cars and commercial vehicles. The passenger cars segment is estimated to witness the significant growth due to rising population coupled with increasing demand for privacy and personalization.

Regional Analysis:
North America is estimated to be the largest Automotive Film Market followed by Europe and Asia Pacific on account of strong existence of many big market players. Germany is predicted to register a strong growth due to tremendous demand of paint protection film in automobile sector. In Asia Pacific, countries such as China, Japan, and South Korea are the fastest growing market for automotive film, and is estimated to grow with the same pace over the assessment period. Rising living standards along with the flourishing growth of automotive sector is predicted to contribute in the regional market growth. In North America, U.S and Mexico are among the major contributors in the regional market growth due to expansion of automotive sector. The Middle Eastern and African countries such as Qatar, Saudi Arabia, and the United Arab Emirates (UAE) are predicted to witness steady growth on account of rising foreign investments and shifting of manufacturing base to these region.

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