Bakery & Cereals US Market 2017 - Current and Future Plans

Summary
"Top Growth Opportunities: Bakery & Cereals in the US", provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereal producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereal markets in the US through detailed and robust data, expert insight, and case studies.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereal producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

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Top Growth Opportunities for Bakery & Cereal in the US provides an overview of the Bakeryy & Cereal market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Bakery & Cereal producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -
- Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and US-specific product innovation targeting key consumer needs

Scope
- The US has the largest bakery & cereal sector by value globally, worth in excess of US$105 billion. However, growth for this market is relatively low compared with other developed nations, with a forecast CAGR for 2016-2021 of 2.5%.
- The US ranks third amongst the top ten bakery & cereal markets in terms of per capita expenditure (in US$ terms), smaller than Saudi Arabia and Chile.
- The US Bakery & Cereals market is led by ‘Cakes, Pastries & Sweet Pies’ category in value terms which grew at a CAGR of 3.5% during 2011-2016 and is expected to grow at a CAGR of 2.9% during the forecast period (2016-2021).

Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of the US Bakery & Cereal consumers.
- This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Baekry & Cereal sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Content: Key Points

1. Introducing a top growth market for Bakery & Cereals
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Bakery & cereals retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
…Continued

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