Increasing eGovernment Initiatives to Accelerate Digital Transformation Market Growth in MENA

This Future Market Insights report examines the ‘MENA Digital Transformation market for the period 2014–2020. The primary objective of the report is to offer updates on the advancements in ICT and embedded systems that have given rise to a futuristic technology: the digital transformation, which is significantly transforming business to business (B2B) verticals.

Digital transformation describes the adaptation of a company’s value proposition, technology strategy and operational model to the fundamental changes brought about by digital technologies. Digital transformation technologies are transforming organization’s business models, value chains, ecosystem as well as revolutionizing its interaction with customer through online platforms, social media and mobile devices. Digital Transformationtakes indigital services and digital software which are becoming mainstream in various major verticals such as banking, financial services and insurance (BFSI) sector, manufacturing and retail sector as these services and software enhance customer experience at all the levels of customer touchpoints.

In the next section, FMI covers the MENA Digital Transformation market performance in terms of MENA Digital Transformation revenue split, since this is detrimental to growth of the Digital Transformation market. This section additionally includes FMI’s analyses of the key trends, drivers and restraints from the supply, demand and economy side, which are influencing the MENA Digital Transformation market. Impact analysis and latest technological trends opportunity assessment is included in the MENA Digital Transformation market report to better equip and arm clients with crystal clear decision-making insights.

The primary focus of the following sections to analyse the MENA Digital Transformation market by adoption among verticals; the primary verticals covered under the scope of the report are digital software and digital services uptake among Business to Business verticals such as public sector, manufacturing sector, BFSI sector and so on. A detailed analysis has been provided for every vertical in terms of market size.

As highlighted earlier, MENA Digital Transformation is an aggregation of digital services (includingdigital consulting, digital technology implementation, digital technology integration and digital operations & management) and digital software(including digital content & application, digital sales & commerce, digital marketing, digital consumer experience & service and digital integration platform). All these sub-segments are included in this section to make the study more comprehensive.

The next section of the report highlights digital services and software adoption by geography. It provides a market outlook for 2014–2020 and sets the forecast within the context of the Digital Transformation ecosystem, including digital services, digital software and verticals to build a complete picture at regional and country levels. This study discusses the key regional trends contributing to growth of the digital transformation software and services market on a regional basis. Key regions/country assessed in this report include Gulf Cooperation Council (GCC excluding Saudi Arabia), Saudi Arabia, North Africa and other Middle East countries.

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This release was published on openPR.