Latest BlueVenn update introduces new features for interconnected customer journeys and Facebook advert retargeting
In BlueVenn 2017.3, users will have the ability to intuitively build and automate complex, multi-channel customer journeys using the BlueVenn Campaign Flow tools.
Previously only possible through complex and cumbersome SQL expressions, Campaign Flow lets marketers orchestrate entire lifecycle campaigns, inserting the connective steps to move customers through their journey to a suitable next stage, based on their behavior. This maintains engagement with customers, whatever the path to conversion they choose to take.
This enables organizations to intelligently coordinate their overall marketing strategy, channeling the most appropriate customers to the most relevant communication campaign. Using BlueVenn’s Campaign Flow tools, users can add rules to include or exclude certain customers, ensuring that customers will not be oversaturated with duplicate messages or sent irrelevant ones. For ‘always on’ campaigns, these linking steps will continually draw in data to flow new customers into the next part of their journey.
“If an organization was to look at its entire journey map from a ‘helicopter view’, to see how each of their campaign stages are interwoven, Campaign Flow creates the connections between these stages,” says BlueVenn Marketing Director Anthony Botibol. “Using this function within BlueVenn 2017.3, marketers can take audience members and move them through different levels of the customer journey depending on their response. This funnels them on to relevant follow-up communications and ensures a consistent brand experience across channels.”
Another notable update for BlueVenn 2017.3 is the introduction of a Facebook API, enabling marketers to place retargeting ads from within BlueVenn. After creating a campaign in Facebook, the BlueVenn integration allows marketers to target customers within its email database with Facebook creatives. This new feature means not only that different creatives can be sent to certain customers as part of a larger campaign, but also establish Facebook Lookalike Audiences to broaden their reach.
Marketing Director Anthony Botibol says:
“This latest integration means the BlueVenn software can now perform actions more commonly associated with Data Management Platforms (DMPs). We have exciting plans for developing such integrations and capturing the data for customer insight and creating other targeted communications.”
To see the Customer Data Platform in action, BlueVenn runs a live demonstration of the software every fortnight. You can register for the next demonstration at www.bluevenn.com/live.
The BlueVenn Customer Data Platform unifies all your marketing data to create unified customer profiles and achieve the elusive Single Customer View. Moreover, with powerful integrated analytics, predictive modeling, reporting and omnichannel customer journey automation it provides everything the modern-day marketer needs to transition to true 1-to-1 marketing. Understand your customers better, uncover patterns in behavior that drive sales growth and utilize real-time marketing capabilities to personalize web and email experiences based on all your known and anonymous data.
With 400 clients and 20 years of experience creating data-driven marketing technology solutions for some of the largest B2C organizations in the world, the BlueVenn platform is at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.
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