Press release
Global Demand for South America’s Residential Water Treatment Equipment CAGR of 10.2% by the end of 2024
Established players: Europa Group, PSA, and Ceramic Stefani are focussing on expanding their presence in Brazil. Establishment of authorised retail outlets and partnership with e-commerce sites are the key growth strategies for established players.
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Emerging players: Eureka Forbes, IBBL, and Lorenzetti are focussing on expanding manufacturing capacity. Targeting top of the pyramid customers and direct marketing remain key growth strategies for emerging players.
New players: Expansion of distribution partners and strengthening of distribution channels are the key strategies for Panasonic, LG, and HUL.
Poor water quality remains a longstanding challenge in many South American countries, including Venezuela, Brazil, Chile, Peru, and Argentina. Recent studies have found a high concentration of Arsenic in many South American rivers, and this has resulted in higher demand for residential water treatment equipment. Dissimilarity in per capita water consumption among South American countries is reflecting upon their respective residential water treatment equipment markets. Higher freshwater withdrawal by Brazil and Argentina has incited rampant adoption of effective purification systems, while ample availability of per capita water resources in Chile and Peru has rendered their residential water treatment equipment markets to be nascent as of now.
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In Argentina, comprehensive urbanisation witnessed across the country has resulted in active participation of companies and governing authorities towards improvement of its water treatment systems. In 2016, Argentina’s residential water treatment equipment sales are estimated to garner revenue worth US$ 36.7 million, with reverse osmosis equipment accounting for nearly 40% share. Meanwhile, residential water treatment equipment market in countries such as Chile, Venezuela and Peru are expected to evolve at a comparable pace; with each accounting for sales of more than 230,000 units.
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