PORTABLE PRINTER MARKET TO SURPASS US$ 903.7 MILLION BY 2025, DRIVEN BY INCREASING DEMAND FOR MOBILE APPLICATIONS

Widespread adoption of internet enabled mobile devices that include smartphones, tablets, and laptops across iOS, Android, Windows platforms has led to significant paradigm shift in the productivity of the professional workers from enclosed business places to remotely cater to the daily business requirements. Furthermore, despite the proliferation of digitalization, enterprises are expected to continue to rely on printing for their business activities. Requirement to cater to the mobile workforce requirements in conjunction with extension of communication support with these mobile devices will continue to propel the portable printer market growth over the forecast period.

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According to survey conducted by Quorcia, around 70% of the organizations have witnessed at least one incidence of data breach owing to the mobile printing. Owing to the printing capability of these technologies from mobile locations, through any form of wired or wireless communication, mobile printing is faced with considerable threats from confidential information left in output trays of the printers. However, portable printers can be used to avoid these incidences, and the required document can be produced as per the requirements, regardless of the users’ location. This feature is expected to remain among the prominent growth driver of the industry.
Proliferation of online businesses such as e-commerce and third-party logistics services to fuel portable printer market growth through the forecast period
Online businesses that specifically include e-commerce, online food delivery services, grocery delivery services, and logistics have gained significant traction over the last couple of years, specifically in the emerging nations in Asia Pacific, and Latin America. These countries include Brazil, Mexico, China, South Korea, India, and AEAN countries. Along with the e-receipts, these businesses are faced with the requirement of on-demand barcode, receipts and label printing to cater the consumer requirements, which is expected to continue over the next few years and aid the portable printer market growth.

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Considerable efforts to reduce the costs and provide competitive products will present strong growth prospects for the industry
Participants are making considerable investments in R&D to improve product capabilities such as precision, quality of print, speed, lesser cost of ownership, and enhance production capabilities. For instance, in October 2016, Epson initiated the construction of another inkjet print head factory to enhance its production capacity, which was estimated to roughly triple Epson's current capacity of print head production. The company had also introduced its plans for investing around US$ 164 billion to set up a new factory for enhancement of its production capacities and R&D activities. Thus, increasing requirement to provide novel consumer products and introduce next generation technology features will positively impact the consumer inclination and drive the portable printer market growth

Global portable printer market is highly fragmented, owing to presence of extensive number of players from the Asia Pacific
Chief industry participants include number of players from Asian origin, such as Bixolon, Seiko Epson, and Brother Industries among others. Moreover, participation of number of small players from these regions in the international businesses, such as Woosim Systems, Printek, and Able Systems have led to significant reduction in the profit margins. Established players are under extreme pressure to differentiate their offerings to maintain their industry foothold. This is expected to drive the development of products with enhanced battery life, improved device management, payment capture, and seamless wireless connectivity to garner high consumer inclination. Moreover, establishing strong regional presence and strong distributor network to offer better consumer support, will be among the chief industry strategies for better future prospects.

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