Global Herbal Organic Mascara Market: key Vendors, Trends, Analysis, Segmentation, Forecast to 2017-2022

Market Synopsis of Herbal & Organic Mascara 

Definition
Herbal & organic mascara is used to enhance the volume of eyelashes. Application of mascara makes the eyes look more prominent and voluminous. Developing economy and increasing disposable income has propelled the sale of organic products at the global level. Rising disposable income has influenced consumers’ spending behavior in recent years. Mass consumers have a high inclination towards quality cosmetics with no harmful chemicals and irritants, which has increased the sale of herbal and organic mascara worldwide. Owning to these fluctuating trends and product improvisations, herbal & organic mascara market share has increased in the eye cosmetics market. Furthermore, rising awareness about side effects of harmful chemicals such as formaldehyde and paraben in the mascara is also found to be one of the major drivers for this market.

Market Scenario
Increasing beauty consciousness and more emphasis on natural, chemical-free cosmetic products have a significant impact on this market. Manufacturer’s high focus on the product innovations has resulted in wide range product offerings. This has attracted the attention of consumers over the time further increasing the product’s market share. Technological strides and a keen focus on R & D has supported in fueling up the market share. Players emphasize on launching the unique product line in eye cosmetic range to gain consumers attention. Increasing population of women adopting natural and chemical-free makeup trends has been increasing the sale of herbal & organic mascara globally.
Among the various herbal & organic mascara products, volumizing herbal & organic mascara is evaluated to hold a major share based on the high demand for mascara to enhance the volume of the lashes to make them look thicker and prominent. Based on the form, share of liquid herbal & organic mascara is found to be high owing to convenience in applications. Based on the certification of the product, herbal & organic both is found to be dominating the segment due to high awareness amongst the consumers and rising demand for herbal products. Specialty stores are found to be the major hub for the sale of herbal & organic mascara backed up by one stop shopping experience and high availability of the desired products through the channel.

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 Key Findings

Market share of cake based herbal & organic mascara is found to be growing at a higher rate during the forecast period
Top exporters of herbal & organic mascara include Germany, France, South Korea, the U.S., Japan, and Singapore
Segments
Herbal & organic mascara has been segmented on the basis of types, which comprises volumizing mascara, lengthening mascara, curling mascara, and others. Voluminizing herbal & organic mascara is found to hold a major share due to high consumer’s preference.

Herbal & organic mascara has been segmented on the basis of forms, which include liquid, cake, cream, and others. Among the segments cake based form of herbal & organic mascara is expected to have a high growth rate.

Herbal & organic mascara has been segmented on the basis of certification, which comprises organic, herbal, and organic & herbal. Organic and herbal certification of mascara holds a major share.

Herbal & organic mascara has been segmented on the basis of the distribution channel, which comprises supermarket/hypermarket, specialty stores, drug-stores, convenience stores, e-commerce, and others. Sale through supermarket/hypermarket is growing with a higher growth rate.

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Regional Analysis
The global herbal & organic mascara market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). North America accounts for the major market share followed by Asia Pacific. High demand for organic products influencing the production capacity in the country is projected to generate a high revenue during the given forecast period. Furthermore, urbanization will support the sale of herbal & organic mascara in Asia Pacific region during the forecast period. The Major importers of herbal & organic mascara include China, Hong Kong, the U.K., Singapore, and Germany.

Key Players
Some of the key players profiled in the global herbal & organic mascara market are Ecco Bella (U.S.), Ulta Beauty, Inc. (U.S.), Lotus Herbals Limited (India), Odylique (U.K.), Au Naturale, Llc (U.S.), RMS Beauty (U.S.) and josie maran cosmetics (U.S.)

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