openPR Logo
Press release

Laurent A.Voivenel-SVP MEA & India for Swiss-belhotel International-speaks at the hotel show

09-20-2017 08:59 AM CET | IT, New Media & Software

Press release from: Marketing Pro Junction

Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India, Swiss-Belhotel International, was among the top speakers today at The Hotel Show being held at the Dubai World Trade Centre from 18 to 20th September, 2017. Speaking at the Middle East Hospitality Leadership Forum, Laurent participated in a panel discussion on the booming mid-market in Dubai and its ongoing effect on 4* & 5* operators.

Elaborating on some of the factors affecting the market, Laurent stated, “The hotel industry in the region is being reshaped by digital and technological advancements, new market players particularly regional independent operators, changing consumer behaviour, online distribution battle, over supply of rooms and emergence of new forms of competition such as AirBnB. We are increasingly witnessing a shift in key source markets to lower spending regions due to growth in low-cost carriers and expanding middle class, and this necessitates the development of more mid-market hotels.”

Few months back Dubai crossed the 100,000 rooms tally with a current inventory of 104,138 keys spread across 679 hotels. Of this only 38% fall within the 1 to 3-star classification, with the remaining 62% representing 4-star, 5-star or hotel apartments.
By 2020, Dubai’s goal is to reach 20 million visitors and 160,000 rooms. Laurent said, “Nearly 30% of hotels will be in the mid-market category in the upcoming supply but it will still be less than the demand. To reach the goal of 20 million visitors by 2020, the city needs to achieve an annual visitor growth of 7-8% and this can only be achieved by targeting a wider range of visitors and mass tourism markets.”
Laurent further stressed, “The hotel supply pyramid is no doubt upside down. There is huge percentage of luxury offerings at the top and relatively weak mid-market supply at the bottom. Over supply of rooms in the luxury segment is putting a tremendous pressure on rates that in turn is affecting ROI. Dubai’s 5 &

4-star hotel rooms contribute more than 30% of the hotel rooms that are available, whereas in mature markets 5 & 4-star rooms make up only 10% of all the rooms. Dubai is working towards growing its inventory of mid-scale hotels to address this huge market gap.

Speaking about the rate war, Laurent said, “Market Distortion is dictated by the volumes which impact the average rate. If the volume of business is to grow at the pace of supply of key inventory then the market distortion will be minimum. Unfortunately the supply is growing faster than the demand which is putting pressure on the market. Operators and owners, therefore, need to tune down expectations. This could mean getting used to lower occupancies of 70% as an average rather than 80% which was normal until recently.”
Laurent concluded, “Dubai’s tourism fundamentals are extremely strong and its vision incomparable. The solid foundation that the government has put in place through broadening portfolio of leisure and business attractions and facilities, diversification of source markets, collaboration between various business sectors will continue to boost and sustain demand.”

For further information visit

For media contact:
Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 697 5146

About Swiss-Belhotel International
Swiss-Belhotel International currently manages a portfolio of more than *145 hotels, resorts and projects located in China, Vietnam, Philippines, Malaysia, Indonesia, Cambodia, Bahrain, Egypt, Iraq, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Australia, New Zealand, Bulgaria, Georgia, Turkey and Tanzania. Awarded Indonesia's Leading Global Hotel Chain for six consecutive years, Swiss-Belhotel International is one of the world's fastest-growing international hotel and hospitality management groups. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are located in Hong Kong, New Zealand, Australia, Europe, United Arab Emirates.
*Numbers may fluctuate

1110, Yes Business Center
Al Barsha, Dubai, UAE

1110, Yes Business Center
Al Barsha, Dubai, UAE

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Laurent A.Voivenel-SVP MEA & India for Swiss-belhotel International-speaks at the hotel show here

News-ID: 727601 • Views:

More Releases for Dubai

Model Making Dubai
Architectural model making is an integral part of the design process as it helps architects and designers explore project potential and visualize the outcome. Models are also used to communicate the project vision to other relevant parties involved in the process. Thus, making accurate and effective models is essential to get projects off the ground. If you want to enhance your models this year, read on to learn how to make the
Dubai Events presents iLounge Dubai at Fogo de Chao
- an excusive entertainment addition to the city’s nightlife - The countdown to National Day weekend has started; this season, the city will also celebrate the launch of The iLounge Dubai, an exclusive lifestyle and entertainment experience. Produced by Dubai Events, The iLounge is a new concept to hit the nightlife landscape and brings ultimate showbiz style hospitality to town. Debuting on 2nd December 2019 at Fogo de Chao, Central
Dubai Tourism Inaugurates HITEC® Dubai 2018
HITEC Dubai 2018, the Middle East’s largest hospitality technology exhibition and conference, was officially inaugurated today by Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM). Co-produced by Hospitality Financial and Technology Professionals (HFTP®) and Naseba, this year’s expo, which is taking place at the Madinat Jumeirah Dubai from 5-6 December, is showcasing a wide range of innovative solutions from the world’s leading hospitality technology providers. Travel technology has
Dubai Tourism to Inaugurate ‘HITEC Dubai 2018’
HITEC Dubai 2018, the Middle East’s largest hospitality technology exhibition and conference, will be inaugurated by Dubai Tourism on 5th December 2018. The annual business-to-business (B2B) exhibition will give Middle East buyers, currently worth over USD 75 billion, access to the world’s leading technology solution providers and experts in the hospitality sector. Commenting on the critical role technology is playing in driving tourism, Issam Kazim, CEO, Corporation for Tourism and Commerce
PMP Dubai - PMP Training Dubai – Vinsys
PMP Training at Dubai By Vinsys. Register Now for The PMP Dubai Class Led by Highly Qualified and Certified Subject Matter Expert. Widely accepted as a global benchmark to recognize proficiency and skills in Project Management, the Project Management Professional (PMP Dubai) certification will certify an individual’s ability to successfully drive and manage a project. PMI’s Project Management Professional (PMP®) credential is recognized worldwide as the definitive industry-recognized certification for project
PMP Dubai | PMP Certification Training in Dubai | Vinsys
Looking for PMP Certification Training Dubai At Vinsys. Attend 5 Days Classroom PMP Training Dubai from the Best Certified Organization SME & Earn 35 PDUs. PMP® Certification is the most coveted credential in project management offered by the reputed PMI. Vinsys (Global PMI® (R.E.P.) Global 2739) offers both online PMP® training and PMP® classroom training coupled with PMP live webinars, sample PMP® exam questions and mock PMP® practice exams. Enhance