Internet of Things (IoT) Analytics Market 2017 and Analysis to 2025

Internet of Things (IoT) technology provides mechanized tools for pulling machine data into data warehouses and other big data platforms for analysis. IoT analytics extracts significant information from the huge amount of IoT data generated by smart devices and sensors. Moreover, IoT analytics additionally helps in business process optimization. Consequently, the IoT analytics solutions plays an exclusive role in numerous industry verticals such as healthcare, manufacturing, retails, energy and utilities and others.

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There is increasing need of multi-channel marketing and rapid increase in cloud adoption which is helping in the market growth of web analytics. The enterprises utilizes web analytics tool to maintain their position in the market. Due to constant rise in  e- commerce sector there is increase in use of web analytics tool to analyze the user’s preferences regarding different products.. Factors such as increasing shift to data driven businesses, constant growth in e-commerce sector and marketing mechanization are expected to drive the market during the forecast period.

There are few open source vendors which use third party cookies. These cookies are sent from vendor’s domain, not from website being browsed by users. There may be some private networks that prevent site data to go to third parties. Along with that, rules and regulations are different depending on government. It will hinder the process of analyzing and tracking the user’s visit on websites. Thus, factors such as data privacy and regulations and compliance, open source vendors and lack of qualified experts are expected to restrain the market during the forecast period.

Market for web analytics can be segmented on the basis of solution, service, deployment type and application and geography. On the basis of solution, the market is segmented into search engine tracking & ranking, heat map analytics, marketing automation, behavior-based targeting and others.  On the basis of service, the market is segmented into professional services and support and maintenance. On the basis of industry vertical, market is segmented into transportation and logistics, government and utilities, construction, education, healthcare and media and entertainment and others On the basis of deployment type, the market is segmented into on-demand and on premise. On the basis of application, the market is segmented into social media management, targeting & behavioral analysis, display advertising optimization, performance monitoring and others. On the basis of geography, the market is segmented into North America, Europe, Asia Pacific (APAC), South America and Middle East & Africa (MEA).

Key players for web analytics market are Google Analytics, Omniture Inc., Webtrends Corp., Yahoo Analytics, IBM, SAS Institute, Adobe Systems, Microstrategy, Tableau Software Splunk, Teradata Corporation, UserReplay, and ClickTale.

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