openPR Logo
Press release

Spoiled for choice: h2c consulting supports hotels in setting up new Web sites

03-14-2009 12:12 AM CET | Tourism, Cars, Traffic

Press release from: h2c consulting

/ PR Agency: Tourism Unlimited
Logo h2c consulting

Logo h2c consulting

For most business travelers a fast and easy booking process is a decisive factor in choosing suitable hotels. That’s what the latest studies show, and they confirm the experiences of h2c consulting. This means that a professional tender process which specifies the exact requirements for design and programming of the hotel’s own Web site and Internet Booking Engine is becoming a crucial success factor for hoteliers.

Booking processes are often not integrated into the Web site as well or seamlessly as they could be. This is often the case when an Internet Booking Engine from a third party (i.e. not from the PMS or CRS provider) is used as an interface, since the actual availability and/or the profile of the customer in the PMS / CRS is missing. This results in a booking process which does not make sense (e.g. lower prices found on other Web sites) and can sometimes be arduous (e.g. lack of profile information) for the customer. The procedure entails a whole series of hurdles. A mandatory pre-registration is a further obstacle for the customer, as is the limited choice of payment options. “The seamlessly integrated, fast and customer-friendly booking process is more important in the battle for direct hotel bookings than ever,” says Michaela Papenhoff of h2c consulting.

The CEO of the consulting firm, which specializes in hospitality solutions, advises that "the wording of the bid documents (specification) for a new Web site solution must be well thought through, which requires a great deal of time and effort.” All of the essential characteristics and the optimal booking process must already be outlined in this document, such as interfaces to existing systems like the PMS and/or CRS.

Hotels regularly feel left alone when faced with the task of choosing the right agency. The offers made are rarely easy enough to understand. A particularly important factor is the increase of the “conversion rate”, meaning the number of visitors to the Web site who are motivated to make an online booking. There is a huge potential for optimization, since many visitors abandon the reservation process simply because it is too complicated or not transparent enough. The use of the existing technologies to adapt the Internet Booking Engine to the target group of the hotels improves the product presentation and helps customer to make their way through the booking process more easily. “The more accurately the desires and requirements are formulated, the easier it is to determine the suitable agency. Consultants in this field must therefore be capable of understanding the sales and marketing structures of a hotel to translate these into the technical requirements for Web site development,” concludes Papenhoff.

h2c consulting supports hoteliers in the process of finding a suitable Web agency by optimally preparing and attending the entire bid process. In collaboration with the customer, h2c consulting creates the tender documents, the so-called Requests for Proposals (RFP), pre-selects appropriate agencies and is present during the presentations. Once an appropriate agency has been identified, the Duesseldorf based hotel experts accompany the project (the new site or relaunch) until it is completed satisfactorily. Throughout the process, h2c consulting puts special emphasis on the integration depth of the Web technology and the search engine-optimized design of the Web site.

h2c consulting is an advisory firm for hospitality and tourism based in Duesseldorf. The service portfolio comprises quality assurance, market research, consulting and training in all areas of electronic distribution. h2c consulting works for individual hotels and international hotel chains. The aim of the consulting service is to increase revenues via smart distribution strategies supported by efficient e-commerce processes.

Tourism Unlimited
Judith Hoppe
Schmid-Wildy-Weg 46
81739 Munich
ph. +49-89-67378619

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Spoiled for choice: h2c consulting supports hotels in setting up new Web sites here

News-ID: 71854 • Views: 1367

More Releases from h2c consulting

h2c consulting supports hotels with online distribution strategies
Duesseldorf, November 19, 2008 – Today, two-thirds of all travel bookings are influenced by the Internet. Based on these market dynamics, Duesseldorf-based advisory company h2c consulting anticipates huge online growth potential for the hotel industry: „Hotels and hotel groups can profit from this trend in two ways: On the one hand, hotels can increase booking rates significantly by utilizing professional e-commerce distribution strategies, and on the other hand, the Internet

More Releases for Web

Web Development Company| Web Design and Development Services | Web Designing Com …
Web Design and Development Company a creative web design and Development Company specialized in HTML5 and Wordpress. We have designers and developers who have the expertise to blend in beauty with the best of the technology. We have 1000 of wordpress themes to fit every business type. If you have a website or looking to get a new one design which has the most sophisticated look and loaded with functionality, please feel
Web Development Company| Web Design and Development Services | Web Designing Com …
Web Design and Development Company is part of Ardor Technology Solutions an offshore PHP web development and multimedia company based in Chennai, India offering the best solutions at much affordable price. The service includes e-Commerce Development, Website Design, Website Development, Graphic Design, 3D Modelling /Animation/Texturing/Lighting, Mobile Apps’ and SEO. Web Design and Development Company have team of 25+ experienced IT professionals dedicated to deliver customize and open source technology business
Web development company Kolkata, Web Design Company India, ecommerce web develop …
Comval web is one of the best service provider company in india. We provide Website Development services and maintainance. software development, Website Designing, Logo Designing, Domain Registration, E-Marketing , Web Hosting,Bulk SMS, Website Development Company in India offers professional web services at reasonable price. Get customized website design, logo Flash design,Internet Marketing, Domain Registration, E-Marketing , Web Hosting .Bulk SMS at your doorstep. Comval web is one of the best
Kirk Communications’ Web Design Agency Delivers Fast Web Solutions
Portsmouth NH, November 20, 2011— Kirk Communications (, has become a web design agency that has provided clients across all industries with innovative websites. By specializing in website design and development, Kirk’s web design agency is able to quickly deliver web solutions to clients faster than any other website design & development company. The website design and development services of Kirk are very extensive. Whether clients need a full website
Inexpensive Web Space: New affordable Web Servers by Bitpalast
Summary: Bitpalast lifts the premium support requirement from its web servers and now offers affordable web servers and affordable web space. Body: Chicago, November 27, 2010. Bitpalast has lifted the premium support requirement from its web servers. Web space is now available without premium support and has become more inexpensive. Affordable web space is new territory for Bitpalast, since up to now the web-hosting provider made a name for itself mainly with
predic8 launches Public Web Services Registry Web Site
predic8, a provider of open source SOA tools and professional services announces the launch of, an online registry for Web Services. After an initial test phase the Website is now available for the public. The site is not the first directory of free Web Services, but it has some new features that distinguish it from pure lists. Thomas Bayer, the founder of predic8 said: "It is very complicated to explain