Press release
TrendSights: Vitality & Balance
Synopsis
Pinpoint key marketing, innovation, and ingredient "platforms" that can be used to entice new product trial. See how they relate to on-trend examples.
Access a unique blend of consumer and innovation insight to understand how consumer demand for Vitality & Balance can be met.
Contains examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging, and retail sectors.
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ReasonsToBuy
To what extent do global consumers seek products that help them to achieve greater vitality and balance across the major CPG sectors and why?
What is the Vitality & Balance sub-trend? How does it impact consumers? What will it mean for core product and marketing innovation in my sector?
How are brands capitalizing on the Vitality & Balance sub-trend to entice consumers into paying a premium for products and ingredients?
Key Highlights
Consumers are seeking ways to maximize downtime. 73% of global consumers agree that finding ways to escape the pressures of everyday life is important to them.
Shoppers express a desire for a life rich in relationships and belonging. Over eight in 10 consumers consider developing or maintaining personal relationships to be important in creating a feeling of wellbeing.
Data provided in easy-to-use tables in Excel
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