Barcode Scanner Market: Global Industry Analysis and Opportunity Assessment, 2017-2027

North America is expected to create total incremental opportunity of more than US$ 1500 Mn between 2017 and 2027. The North America Barcode Scanner Market is expected to account for a little more than 30% value share by the end of 2017. The region is projected to expand at a CAGR of 6.9% over the forecast period. Sales of barcode scanners in the U.S. is estimated to be valued at US$ 1404.8 Mn by the end of 2017 and is expected to witness significant growth over the forecast period, exhibiting high value–high growth. However, the barcode scanner market in Canada is expected to incline towards low value–high growth during the forecast period. Canada is projected to represent total incremental opportunity of more than US$ 240 Mn between 2017 and 2027.

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Increasing use of barcode scanners in the healthcare sector is fuelling the growth of the barcode scanner market in North America

Barcode scanners are being increasingly adopted in every aspect of the healthcare industry. According to the Institute of Medicine of the National Academies (IMNA), most of the medical errors caused in a hospital during the stay of a patient are due to improper medication, which in turn is a result of wrong diagnosis resulting in loss of life. Hence, hospitals these days prefer a computer prescribed database to feed the updated information of a patient. Through the use of barcode scanners, every possible error can be rectified. Tracking exact patient records and reducing drug-related mistakes during a patient’s hospital stay becomes easy. This has led to an increase in demand for barcode scanners in North America.

Use of barcode scanners is rapidly growing in the retail and manufacturing industries in North America. Barcode scanners have become one of the best solutions for product information capturing. Retailers worldwide use barcodes for hassle-free recording of supplies and commodities. Barcodes imprinted on labels are pasted on products, which help in recording information regarding product count, date of manufacturing, date on which the product was supplied to the retailer, selling price, etc. When these products are scanned, the information is retrieved and monitored. This entire process, which is completed within a few seconds, not only increases efficiency but also minimises errors. This has helped retailers record their products and inventory on shop floors and warehouses. Major retailers such as Walmart, Carrefour, Costco and IKEA put barcodes on all their products. This in turn is driving the growth of the barcode scanner market in North America.

Extensive application of barcode scanners is a new trend in North America

Barcoding is widely adopted in all regions; however, each region adopts different technologies and systems for barcoding. Implementation of barcodes in products was first initiated in the U.S. when a barcode was printed on a pack of chewing gum in the early 1950’s. Currently, barcoding has become a norm as far as information tracking and recording of products is concerned. North America has adopted high-end barcode scanners such as cordless scanners, rugged scanners, omni-directional scanners and stationary scanners in multiple industries. The growth rate of barcode scanner technologies such as CCD and pen type reader is lesser when compared to other technologies implemented in this region. Another trend is the development of dedicated barcode scanners for specific applications such as barcode scanners for usage in hospitals and theme park admission tickets.

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The portable/handheld segment (includes rugged, cordless, automatic, PDA and other scanners) is estimated to be pegged at 5,164,760 units in 2017 and is projected to increase at a CAGR of 5.7% over the forecast period. By technology, the camera based reader segment is projected to gain 430 basis points during the forecast period due to increasing demand from the retail and manufacturing sectors in North America. The healthcare end-use segment is projected to gain more than 350 basis points during the forecast period due to increasing demand for barcode scanners in hospitals in North America.

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