Wire and Cable Market : Development Insight and Manufacturers Challenge Competitors

Driven by continuous growth in the infrastructure sector in South Africa, the market for wire and cable in the country was valued at USD 355.0 million in 2013 and is expected to reach USD 834.5 million by 2020, growing at a CAGR of 12% during the forecast period from 2014 to 2020. Wires and cables find application in other industries as well such as automobiles, power transmission & distribution, electronics and communication industries among others.

Increasing developments in the power transmission and distribution sector has further supported the market growth. The adoption of wire and cable in communications segment has additionally supported the growth of the market. The demand for wire and cable can also be attributed to the growing demand of automobiles where the wires and cables are used in different applications. The growing automobile industry in the country has not only contributed to the growth of the wire and cable market but has also additionally supported the growth of the local cable manufacturers. The growing demand of electronic devices has also contributed to the growth of the wire and cable market.

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Based on types, copper wire and cable held the largest share in the market in 2013. The demand for copper wire and cable is primarily driven by the growing developments in power generation, distribution and transmission, electronic circuitry, telecommunications and several other types of electrical equipment in the country. The demand for copper wire and cable is expected to expand with the increase in demand of automobiles vehicles in the country. Some of the automobile component manufacturers based in South Africa are Corning, Arvin Exhaust, Senior Flexonics and Bloxwitch.

Based on voltage, low voltage wires and cables held the largest market share followed by high voltage. The growth in the low voltage wire and cables is attributed to the increasing applications across electronic goods, industrial and housing applications, railways, airports and power transmission & distribution in the country. The market for low voltage wires and cables in the country is also supported by the increasing need for the enhanced safety of public/residential buildings.

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Wire and cable industry in South Africa is a consolidated market. Texas Instruments, STMicroelectronics, Renesas Aberdare Cables (Pty) Limited, CBI - electric: African Cables (Pty) Limited, B & W Instrumentation and Electrical Limited, CCG Cable Terminations Pty Limited, South Ocean Holdings Limited, Power Technologies (Pty) Limited, Industrial Cable Suppliers (Pty) Limited and General Cable Sub – Sahara Africa are among others are some of the key players in the wire and cable market.

The study includes wire and cable market in terms of revenue (USD Million) by voltage, type and application. To have a full competitive advantage, the study also provides drivers, restraints and opportunities and their impact followed by three parameters such as low, medium and high for the short, medium and long term.

The study also provides market attractiveness analysis by end users. In order to ascertain market dynamics, Porter’s five force analysis framework which identifies as well as analyzes five competitive forces that shape every industry, such as bargaining power of suppliers and buyers followed by the threat of substitutes and new entrant’s and degree of competition is also provided.

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This report has been segmented by type, voltage and application. The study also includes the drivers, restraints, and opportunities (DROs), and value chain of the wire and cable market. In addition, the forecast from 2014 to 2020 has been covered with current and future trends that are expected to impact demand.

The report also analyzes macro economic factors influencing and inhibiting the growth of the market. Porter’s five forces analysis offers insights on market competition throughout its value chain. In addition, the market attractiveness analysis provided in the report highlights key investing areas in this industry. The report will help manufacturers, suppliers, and distributors to understand the present and future trends in this market and formulate their strategies accordingly.

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